Agency Heads Learn To Shape Shift

Eric Karjaluoto of Ideas on Ideas interviewed Kevin “Lovemarks” Roberts, a.k.a. Saatchi Kevin, Worldwide CEO of Saatchi.
I like his answer to the following question, even though I don’t believe Roberts is a soothsayer.

Eric: With the rapid changes occurring in today’s media space, do you believe there will be room for traditional agencies in ten years time?
Kevin: No. “Traditional” anything will be under threat. Progressive ideas-driven, consumer-focused digital communication agencies will thrive.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.