Agency Heads Learn To Shape Shift

Eric Karjaluoto of Ideas on Ideas interviewed Kevin “Lovemarks” Roberts, a.k.a. Saatchi Kevin, Worldwide CEO of Saatchi.
I like his answer to the following question, even though I don’t believe Roberts is a soothsayer.

Eric: With the rapid changes occurring in today’s media space, do you believe there will be room for traditional agencies in ten years time?
Kevin: No. “Traditional” anything will be under threat. Progressive ideas-driven, consumer-focused digital communication agencies will thrive.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.