I had the pleasure of meeting Daniel Timothy Wood, Digital Strategy Director at PMSI, over coffee this morning at Jace Gace on SE Belmont. He mentioned a recent article in The Oregonian that lists several creative firms who have opened shop in Portland, some specifically to serve Adidas. The latest newcomers include Chicago marketing firm Tangible Worldwide and Boise-based Fuel3 Advertising, which announced its entry …
An Ad Guy’s Laundry
I just spent some time catching up on Steffan Postaer's recent posts to his blog, Gods of Advertising. Here's some of what I picked up: Creatives can be an insecure lot. Agencies need to reinvent themselves, sometimes every six to eight weeks. Steffan thinks the Caddilac spot with Kate Walsh is trying too hard. Steffan has a PR associate at Euro RSCG/Chicago look at his some of his posts before publishing …
Care More
Tom Asacker (who has a new book out) is a fountain of good advice. Here's some of his latest: Are you feeling the increased pressure of this highly competitive economy? You will. And when it hits you, here is an effective way for you to handle the inevitable stress: Care more and worry less. Care about how you can help clients save time; save money; deepen their relationships; grow their businesses. Demonstrate that …
Seth Godin Is A Man of Action
If you want to become popular enough to have your own action figure, take a clue from Seth Godin. According to BusinessWeek, the man is "hyperkinetic." Given all the business writers competing for attention, how did Seth Godin reach the top tier? How, in the lingo of his new book, has he become the leader of such a large tribe? Was it through remarkable ideas. Or has he just been remarkably good at …
Are You Well Suited for Account Management?
Adweek listened to Anomaly co-founder Carl Johnson, speak at an account management panel in midtown Manhattan yesterday. He argued that being a "suit" is the best job in the business. Johnson cited the "all-access pass" nature of working in account management, the breadth and variety of tasks associated with the role and the "sheer unexpectedness" or unpredictability of it all. "It's the agency's only white-knuckle …
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Adlandia Is Populated By Bloggers
As you might have noted at one time or another, the AdPulp sidebar is full of links to other ad blogs. By contrast, The Daily (Ad) Biz is offering a sharply condensed A-list, which you might also find edifying and/or utilitarian. I like the selections he made, for sure, although if I made such a list, I'd have to include The Denver Egotist, Adverganza, Ouroboros, Scott Goodson, Brains On Fire and Bad Banana …
Bring The Goods. Get Paid. Period.
According to Ad Age, pay isn't yet under pressure at the agency management level. But agencies might be tightening their hiring standards. "People are looking for mature, aggressive, in-command personalities," Sharon Spielman, managing director at recruitment firm Jerry Fields Associates, said. "I think when the economy suffers, they're more concerned about stability and experienced management people who can command …
Ogilvy Stays Young At Heart
If advertising is an important member of the culture industry--and I'd argue it is--Ogilvy is betting on the right sort of man to lead it into the future. According to The Wall Street Journal, Englishman, Miles Young, will take the helm of the WPP Group agency on January 1. Young, 53, served as head of Ogilvy's Asia-Pacific business for 13 years. The executive, who dresses and acts more like an Oxford don than an ad …
