An Ad Guy’s Laundry

I just spent some time catching up on Steffan Postaer’s recent posts to his blog, Gods of Advertising.
Here’s some of what I picked up:

  • Creatives can be an insecure lot.
  • Agencies need to reinvent themselves, sometimes every six to eight weeks.
  • Steffan thinks the Caddilac spot with Kate Walsh is trying too hard.
  • Steffan has a PR associate at Euro RSCG/Chicago look at his some of his posts before publishing them.
  • Steffan wonders if siding with the suits at his agency is a treasonous act (for a writer).

One thing I enjoy about Gods of Advertising–even when I disagree with the POV offered–is how candid and personal Steffan gets. It’s basically the opposite of what I do here. Only on the rarest of occasions do I share information about the agency or clients I work for. Sometimes I feel like I’m proof that you can have a social media obsession and still remain a private person.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.