An Ad Guy’s Laundry

I just spent some time catching up on Steffan Postaer’s recent posts to his blog, Gods of Advertising.
Here’s some of what I picked up:

  • Creatives can be an insecure lot.
  • Agencies need to reinvent themselves, sometimes every six to eight weeks.
  • Steffan thinks the Caddilac spot with Kate Walsh is trying too hard.
  • Steffan has a PR associate at Euro RSCG/Chicago look at his some of his posts before publishing them.
  • Steffan wonders if siding with the suits at his agency is a treasonous act (for a writer).

One thing I enjoy about Gods of Advertising–even when I disagree with the POV offered–is how candid and personal Steffan gets. It’s basically the opposite of what I do here. Only on the rarest of occasions do I share information about the agency or clients I work for. Sometimes I feel like I’m proof that you can have a social media obsession and still remain a private person.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.