Alan Wolk was asked by Valeria Maltoni to look into the future and tell us what he sees. I think we're going to see a lot of brands behaving badly in social media. They'll behave badly- or foolishly- because they can't fathom that the one-way conversation is over and that consumers aren't fascinated by what they have to say. And they'll behave badly because they'll be advised by bad social media strategists, the ones …
Free Ad For Olan Mills
More information on Olan Mills. More information on Orange Coat. p.s. Huskers v. Tigers on 1/1/09! …
What We Do Builds Shareholder Value
Jump ahead to 2:15 John Gerzema, Chief Insights Officer for Young & Rubicam, and author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, appeared live on Bloomberg to argue for brands. He said, "brand value actually represents one third of the market value of the S&P 500 (up 80% in three decades), so brand value is essentially shareholder value." He also said the best brands--Nike, Apple, …
Continue Reading about What We Do Builds Shareholder Value →
Difficult Dive, Perfect Entry
I'm still new to Portland, so there are lots and lots of ad people I have yet to meet in person. Jerry Ketel is one. Dan Wieden is another. I could actually fill a spreadsheet with all the movers and shakers working in Portland's creative industries that I'd like to meet. One of the gents who would surely be on such a document is Eric Anderson of White Horse. Anderson is an academic working in digital marketing. He's …
Move to McCann, Get Your Picture In Adweek
I met and talked to Faris Yakob at Futures of Entertainment 2 in Cambridge, Mass just over a year ago. It was one of the more memorable moments from that trip, I must say. Faris, who was with Naked then, has a quick wit and a sharp mind. He also has a new job at McCann/New York. According to Adweek, he's the agency's newly named chief technology strategist (the official language for "digital ninja"). The affable …
Continue Reading about Move to McCann, Get Your Picture In Adweek →
Lemonade For Christmas
Schoenie, a.k.a. Jonathan Schoenberg, sure knows how to get attention for his clients and his Boulder-based agency. I mean, it's not everyday that The New York Times takes note of creative for a regional bank. "If we could make people smile, that would be great," said Jonathan Schoenberg, a creative director at TDA Advertising and Design in Boulder, Colo., which created a campaign for FirstBank that offers the …
Free Idea for Dan Wieden
What's wrong with this picture? A - The man's name is spelled wrong B - The man has but one "connection" C - The man simply has no need for social networks On this last point, I'd like to linger. I have no idea if the real Dan Wieden signed up to use LinkedIn. Maybe an assistant did it for him and mistakenly spelled his name wrong. Who knows? What's interesting is whether or not a person in Dan Wieden's Nikes would …
Heard It In A Love Song, Can’t Be Wrong
Mark Wnek, chairman and chief creative officer at Lowe/New York, is in love with mcgarrybowen, as his Hallmark card of an Adweek column makes perfectly clear. Allow me to transport you to the Starrett-Lehigh Building in Manhattan's Chelsea district and the offices of mcgarrybowen. In the middle of all the doom and gloom, this powerhouse has just been bought by Japanese giant Dentsu for a rumored $200 million. That's …
Continue Reading about Heard It In A Love Song, Can’t Be Wrong →
