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This Is The Place (To Reach Key Influencers)

Would you like to reach a sophisticated audience of people working in advertising agencies, marketing departments and media companies? Great! We've spent the past four and half years creating content for this crowd, and it's a crowd with money to spend. Yes, even today. Here's a quick list of people, or firms, that stand to benefit from exposure herein: Photographers Advertising and Design schools Agencies looking …

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Palo Alto, We’ve Got A Problem

Randall Rothenberg's book, Where the Suckers Moon was instrumental for me at the beginning of my ad career, probably because the book's release (October 25, 1994) and my interest in the business coincided. Today, Rothenberg is President of the Interactive Advertising Bureau (IAB). As such, he's concerned with the lack of creativity in Interactive media. The four enemies of online branding: A direct-marketing culture …

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My Self-Selection: Writer, Editor and Entrepreneur

The other day, I read a meditation on what it means to be an entrepreneur. Here are some highlights: What makes an entrepreneur different is that he assumes risk. He puts his money, his time, his success, and himself on the line for what he's doing. I was an entrepreneur in the past. Being a young entrepreneur didn't just change my life; it literally paved my way. I believe that entrepreneurs, and even …

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Oregon’s Culture Shapers Win Again

Phil Knight's Laika is big news in Portland these days. The animation studio's new film Coraline is doing well at the box office and people are also loving the marketing for the film created by Knight's old buddies at Wieden + Kennedy. In an Ad Age interview, Knight says W+K identified some 15 niche demographic "spokes," then set about courting the knitting aficionados, comic-book geeks, collectibles mavens, emo …

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Simplifiers Want Instant Coffee, Starbucks Will Provide

Starbucks is about to introduce instant coffee. Is this a way for the Seattle-based conglomerate to grow income, destroy a brand, or both? After all, would a premium coffee company ever touch the instant category? It's like Odwalla offering its customers a Tang-like substance. In a Huffington Post advertorial, Howard Shultz of Starbucks quotes John Quelch, the Harvard Business School professor and marketing guru: In …

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Digital Is

Other than anything written by Brian Morrissey, Adweek's best offerings of late are guest editorials from people working in the salt mines. Today Spyro Kourtis, president and CEO of the Hacker Group, says he doesn't see the need to name a Digital Agency of the Year (R/GA again). "Digital" is not a discipline or a profession the way brand marketing or direct marketing or public relations are. Those professions have …

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