Creatives under the age of 28 are competing to win a trip to Cannes to take part in the Young Lions contest at the Cannes Lions International Advertising Festival. To enter the challenge, teams were given 48 hours last week to make a commercial for Oxfam. The spots are now available on YouTube, and teams have been asked to help their spot go viral (a flawed notion IMO). As you might imagine, AdPulp is now being sent …
Live Your Truth, Or You’ll Be Living Someone Else’s
My friend Spike Jones is on fire. When we first started talking about bringing identity and WOM together to create programs/movements seven years ago, people looked at us like we just got off the spaceship from Mars. But we knew it was the right thing to do. So we kept at it. And others around us started to speak the same language. We found those kindred spirits. And now we're finding more and more. When you stay …
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Got B.S. To Sell? Take It Elsewhere.
Steve Simpson of Goodby Silverstein & Partners is using Adweek to spread the Gospel of Howard. Howard Gossage is one of advertising's first postmodernists, one of its earliest greatest ironists and the original provocateur in a business that always claims to prize them, but never does, really. To the hippest, most cynical creative of today, he had this over you: he hated advertising. So much so, he refused to do the …
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The Proof’s In The Beauty Aid
Sid Lee's president, J.F. Bouchard, told Ad Age why his agency decided to venture into a new industry. Ad Age: A lot of agencies today are creating more than ads and striking interesting equity deals with businesses. What's different or better about your model? Mr. Bouchard: We have said that the ultimate creative challenge is to create a company (emphasis added), and it's something we've been preparing for a long …
Today In Twitterverse: Wear A Cup
Wieden’s Digital Ninja On Mobile-Disabled Body Language
"What you share becomes the context of shared narrative, becomes the context in which we live, the stories that we tell, what we push out, becomes who we are. People aren't simply projecting identity, they're creating it. So that's the request that I have for everybody in this room. We are creating the technology that is going to create the new shared experience, which will create the new world. So my request …
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Identity Firm Goes Tribal
The crew at Brains on Fire are on a different page, that's for sure. I went to Greenville a few years ago to see if I could read from that page. Thankfully, I could. Of course, they didn't pull any faces on me that day. Not like this. The image above is from this year's FIRE Sessions held at Greenville's Peace Center. There's a lot more about what went down on the Brains blog. Head over there to soak it up. …
This Time “Round Ball In A Square Peg” Works
I like this ad because there are no sporting cliches in it. Yet, it still speaks volumes about Loyola Marymount and the love of sports at the college. Designer: Daisy Chavoshi …
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