With GM bankrupt, the housing market in the toilet and a worldwide economy on the skids, one has to wonder just how long the "put a happy face on it" magicians in pinstripes can stay in character. According to Media Daily News, Publicis CEO Maurice Levy estimated that the advertising marketplace declined between 13% and 15% for the first half of the year. "These increasingly extreme corrections have come in response …
They’re Like Charlotte’s Wong Doody
David Wiggs, President of Marketing Hitch, an agency search consultant, conducted an interview with David Oakley of Charlotte agency, BooneOakley recently. Oakley's a funny guy. I tried to get him to go see Yonder Mountain String Band with me a few years ago which would have been funny. But I digress. Here's a bit of the interview: Q. We've all read that the pitch / RFP process is broken. Many agencies aren't even …
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Headline Writing Exercize: Tim’s Cascade Style Wasabi Chips
Editor's note: Copywriters need to practice. So go ahead and supply some copy for this spec ad in the making. Headline: Your copy here Tagline: Your copy here …
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For Crispin, It’s Politically Correct To Work On PCs
According to an interview in The Huffington Post, creative staffers at Crispin Porter & Bogusky work on PCs. Maybe it's just one more rebel stance for the Miami/Boulder operation, or maybe it's the only sane thing to do, considering the importance of an account like Microsoft. Jeremy Abelson: ...with a company built on Apple products, how are you persuading people to buy Microsoft products? Alex Bogusky: When we …
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Hoffman’s Homerun Ups His Average To A Leauge Leading .400
Bob Hoffman let loose a gem on his blahg today. "What is good creative and how do I get it?" is a speech Hoffman gave to a roomful of agency owners. The speech contains all sorts of quotable items and on point ideas that will naturally swirl inside a thinking person's head. Here's a Hoffmanian idea that I like for it's amazing precision: Creativity is completely unrelated to strategy. Let me say that again -- …
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Things Marketing People Love
Sometimes the more frivolous the blahg, the better. Things Marketing People Love is one of these times. Just in case you choose not to click over to TMPL, here are a few more things marketing people love: the new receptionist; wearing oversize headphones at their desk; black t-shirts; ungodly-expensive square framed glasses; data visualization; ironic facial hair; and awards. [via Adfreak] …
I Hate People: Read This Book When No One’s Looking
Books about being a wage slave in corporate America are nothing new. But I know a whole lot of unemployed people would be perfectly happy to be one again. So I think the timing may be unfortunate for Jonathan Littman and Marc Hershon's "I Hate People: Kick Loose from the Overbearing and Underhanded Jerks at Work and Get What You Want Out of Your Job." The book is entertaining, though, and the authors (who have a …
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Burn Strong
Congrats to the big man, David Burn, and his new bride Darby. They sure know how to throw a hell of a party, too. I hope your weekend was as fun as mine. We'll have more juicy AdPulp in the next few days...so stay tuned. …
