Adpulp
Advertising News and Know-How
By David Burn
According to Ad Age, the 4As conducted a compensation study at more than 230 marketing agencies of varying sizes, geographies and specialties. A chief creative based in the New York Metro area billed an average of $751 an hour last year -- more than double what a chief creative in other parts of the Eastern U.S. or in the South billed, at $319 an hour. In the central part of the country, a head creative billed an …
Continue Reading about Hourly Rates To Match The Colossal Egos →
By David Burn
Ben Sellon is a 25-year old copywriter living in Portland and looking for work. Naturally, he mingles with industry types and hands out his card. But in Ben's case it's not just a business card that he hands out. Rather, it's a hand-made statement about his DIY ethos, his willingness to get his hands dirty (literally), his design aptitude and his unique creative vision. Yes, a business card can do all that, when the …
Continue Reading about Spotlight On NW Creative: Ben’s Cork Cards →
By David Burn
"Transmit the message, to the receiver hope for an answer some day" -David Byrne Media Arts & Disruption, a TBWA\ blog, kindly offers up Lee Clow's philosophy on the state of the ad game today. Or "media arts" game, as the case may be. It's a short but stimulating read. For instance, here's one key paragraph: I also believe that we can't treat people as consumers anymore. They have already become audiences. They …
By David Burn
Again, the writing on Mad Men is penetrating and on point. In this week's episode, the powers that be put the squeeze on Don after he brings a big fish (Conrad Hilton) into their deepening pond. The partners want Don to sign a three-year contract to ensure he doesn't just get up one morning and decide to walk, with or without said hotelier. Naturally, Don resists and Bertram Cooper persists. As I said last week, …
Continue Reading about When You Bring The Heat, You’ll Be Asked To Stoke The Fire →
By David Burn
Alex Bogusky is offering some thoughts on success and how one pursuing an ad career might achieve it. Don't expect anyone else to be responsible for who you are or what you do. The best people in the business are really decent people. All the awful backstabbing people you hear about are not the best people. They are all very average. And that kind of thing will never take you past being average. I've known people …
By David Burn
The crew at Brains on Fire reveal themselves: …
By David Burn
Here's a great piece of dialogue from this week's episode of Mad Men: Sterling: Wasn't even on the (org) chart. My name's on the wall out there. I like to think I'm rich, they can't hurt me. Cooper: That's a mistake. Sterling: I'm being punished for making my job look easy. Although, that kid Guy, he has a spark. He is a pure account man. Cooper: And what is that job all about? Sterling: I don't know. It's about …
By David Burn
Jelly Helm left his high profile and well-paying, if not always comfortable, position at Wieden + Kennedy about a year ago. He says he's gaining momentum as a solo act now and that he feels great about his ability to provide a higher caliber of client service. The relationship with "clients" has been transformative. I feel uncomfortable even calling them clients. Partners? Part of the team? I know, ick, sounds like …
Continue Reading about Spotlight On NW Creative: Jelly Helm Breaks Work For Oregon Humanities →
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