Caribou’s Coffee Consciousness

I just spent a few days in Minnesota, which allowed me to get my morning espresso fix at Minneapolis-based Caribou Coffee. While in their Northwoods cabin-like retail environment, I noticed some interesting table tents that describe Caribou’s commitment to sourcing coffees produced in environmentally and socially responsible ways through best-practices farm management.
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Turns out Caribou is working with the Rainforest Alliance to certify its coffees.
By the end of 2008, 50% of Caribou’s coffees will be Rainforest Alliance certified.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.