I just spent a few days in Minnesota, which allowed me to get my morning espresso fix at Minneapolis-based Caribou Coffee. While in their Northwoods cabin-like retail environment, I noticed some interesting table tents that describe Caribou’s commitment to sourcing coffees produced in environmentally and socially responsible ways through best-practices farm management.
Turns out Caribou is working with the Rainforest Alliance to certify its coffees.
By the end of 2008, 50% of Caribou’s coffees will be Rainforest Alliance certified.