Buttered Up Dishes On Pinterest Help Feed The Hungry

Hunger in America. These are words that ought to be incomprehensible to us, but sadly they’re not. For 1 in 6 people in the United States, hunger is a reality.

Pin a Meal. Give a Meal.-1

In a nation that grows as much food as we do, this rate of hunger is a crime. Yet, we have no Hunger Police to round up the perps. So, we’re left to do what we can through direct service, charitable organizations and corporate concerns.

For example, Land O’Lakes is working with hunger-relief charity Feeding America to address the problem.

Care of Colle+McVoy in Minneapolis, Land O’Lakes new “Pin a Meal, Give a Meal” promotion encourages people to share recipes on Pinterest. For every Land O’Lakes meal pinned, the company will donate $1 to Feeding America. Miraculously, this one dollar provides eight meals to those in need.

Feeding America helps provide 37 million low-income Americans with emergency food assistance each year.

Previously on AdPulp: Wealth Accumulates In Pockets

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.