Packaging matters, especially at the point of sale. Sometimes a product’s packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category.
Loud Enough to Blow A Hole in the Wall
The brand’s latest campaign titled, “The Loudest Flavors Ever” features rising comedic star Druski and creator/influencer Maya Murillo. Murillo steals the show, in my opinion.
I wonder who drinks hard seltzer and why. This commercial helps to answer that. People who want an explosion of flavor that they can’t find in an old-school Bud Light. And to ensure that there is no confusion whatsoever, Bud Light Seltzer is not beer. It’s a flavor explosion in a tye-dye can.
A Recommendation
If you like tye-dye—and who doesn’t?—I’d like to recommend someone to you. His name is Courtenay Pollock, and he is the best in the field.
Discover more from Adpulp
Subscribe to get the latest posts sent to your email.
