When you’re responsible for sales at Chick-fil-A, you need to find a way to sell more chicken.
You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants in the area in the next six to ten years.
Another way to sell more chicken is to reframe the idea of what’s for breakfast (with the help of San Francisco ad agency Erich & Kallman).
https://youtu.be/cWqRx6Sm5X8
https://youtu.be/U4ANlIq4LZA
https://youtu.be/D6svStpJZxA
