I was going to say something positive about Banana Republic’s current story-based campaign, where the print work teases and then directs one to HolidayStory.com, but no. BR’s site does not support Safari.
We’re sorry, but we do not support the version of the browser you are using.
We’re working on supporting Safari. Please check back soon.
Check back soon? I don’t think so.
Once a brand loses the opportunity to connect, that’s it. Game over.