Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial for Volvo featuring Swedish artist/producer Avicii.
Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring.
The song “Feeling Good” was arranged and produced by Avicii, with Audra Mae on vocals.
The release of the video, which features the new XC90, marks another step in Volvo Cars’ brand transformation.
“We are entering a new era – a ‘New Beginning.’ We have gone through several years of intense investment and we have refined our brand. The result is a new, more nimble and customer-responsive Volvo Cars,” said Alain Visser, Senior Vice President Sales, Marketing & Customer Service at Volvo Car Group.
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