I'm looking for a Content Manager to work with me at BFG Communications in Hilton Head. If you're an outstanding writer with an ever better attitude, and you want to live by the beach, let's talk. Here's the classified I'm running on our agency blog, Talent Zoo, Craig's List and CreativeCoast.org: Content Manager You soak up pop culture like free beer at a backyard party. You recall names, dates and places faster …
The Web Is About People
Hugh MacLeod is busy writing collateral materials for Stormhoek—the South African winery he helps market via Geek Dinners and the bloatoshere. Here's some of his copy: The future of the wine business is- actually- the same as the future of all business. The future is, of course, the internet. But when we say ‘internet’, we’re not talking about the usual suspects: Internet retail. Vineyard websites. All the stuff …
It Costs Lots Of Money To Feed Oversized Egos
Ad Age reports that award-hungry agencies will spend $37 million this year entering Cannes, One Show, D&AD and The Andy's. The magazine does not project how much more will be spent on the myriad of other shows. The copy-heavy article attempts to explain why awards are important to agencies. For some agencies, getting an award-winning rep is so important that compensation is tied to show performance. A goal at every …
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When “Money” Walks Out The Door
On the heels of Om Malik's departure from Business 2.0 and Robert Scoble's departure from Microsoft, Business Week's Stephen Baker questions the monetary value of marquis bloggers to the firms that employs them. It's a bit of a paradox. The Internet has brought astounding tools of measurement into countless marketplaces, starting with advertising. And yet, when it comes to measuring the power or effectiveness of an …
Imitation Is The Sincerest Form Of Flattery
Blogging phenom, Jason Calacanis, is reinventing Netscape on AOL's behalf. According to New York Times: The new Netscape site, which is scheduled to be introduced in a preview version today, is modeled on Digg, a rapidly growing site focused on technology news. Digg users find items that interest them on news sites, blogs or anywhere else on the Web. They submit links to those items along with short descriptions. …
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Sign Of The Times
Actually, where brand communications are concerned, the meek already inherited the earth. Or, as some mavericks put it, "Let go of the fallacy that your brand belongs to you. It belongs to the market." [image via Northern Planner] …
Don’t Sell Something. Start A Movement.
Spike Jones is at it again. Campaigns have a beginning and an end. Movements go on as long as kindred spirits are involved. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Campaigns are dry and emotionally detached. Movements are organic and rooted in passion. Campaigns rely on traditional mediums. Movements rely on word of mouth. Campaigns are part of the creationist …
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