On December 1, 1967, in Chicago's Prudential Building Auditorium, 75-year old Leo Burnett addressed his company at its annual Leo Burnett employees' "Breakfast at Burnett's." Here's the transcript of the speech. …
Maple Story Is The New Crack
Anomaly Forges Better Partnerships
"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." -George Bernard Shaw BusinessWeek is running a fascinating look at Anomaly, the NYC shop that seeks intellectual property agreements from its clients, instead of the standard fees. Retaining and profiting from intellectual-property rights is …
4As Snubbed By Two of the Best
I didn't think it was possible for W+K and Goodby to earn yet another degree of respect from me, but they have. According to Ad Age, neither agency feels the need to join the American Association of Advertising Agencies, commonly known as the 4As. Dan Wieden will never be part of the organization, according to his spokeswoman, because the shop felt rejected when it applied for membership in 1982. When Mr. Wieden …
Attempting to Help Denver Suck Less, Daily
A friend and former colleague from Integer Denver wrote to me today about The Denver Egotist, a new market-specific ad blog with mile high ambitions. Here's what the site's anonymous editor is thinking: The Denver Egotist Manifesto In order to promote creative growth in Denver, one must admit the city is conceptually stunted. It’s not on the tip of any tongues, and for good reason. Safe solutions, droll concepts. It …
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All Used Up
Josh Bernoff of Forrester's Groundswell blog says words are important. He also suggests we stop using one word, "users." Try, just for a day, to stop using this word. You'll be amazed at how differently you think about the world. Web users become people looking for information. Application users become employees trying to get stuff done. Users of your Web site become customers. (Forrester's group focused on usability …
Is It Hard To Sell Yourself?
Ad Age is running an article on Vehix's (they dropped the "dot com" from their name) plan to provide content on the mobile platform and cable TV. Here's an item in the piece that jumped out at me: Glenn Morey, holds the dual position of Vehix chief marketing officer and president of Morey Evans, Denver, Vehix's agency. Talk about integrated marketing! [DISCLOSURE STATEMENT] I worked at Morey's shop for six weeks in …
Get A Really “Sick” Computer from HP
For more see ControlTheirMinds.com, HP's back-to-school push. [via Adverganza] …
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