This week, one of Hollywood's top digital agents--United Talent Agency digital head Brent Weinstei--is leaving the shop that represents movie stars such as Vince Vaughn and Johnny Depp to become the CEO of 60Frames Entertainment, a new company dedicated to handling the financing, ad sales and syndication of "professionally produced online content." "We wanted to make it so that artists who are busy with film and TV …
Conceived In Thunder, Born From Lightning
Stuart Elliott of The New York Times looks at a distinctly Japanese approach to selling Subarus from Moon City Productions in New York City. In a campaign that is scheduled to begin online today, Subaru will promote the 2008 Impreza WRX by invoking the history, heritage and popular culture of its home country, Japan. The campaign, with a budget estimated at $10 million, is infused with aspects of Japanese anime films …
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Frustrated Flyers Take Note
Mahogany interiors, five-course meals and personal butler service will be available on several Amtrak routes starting this fall, as the national passenger railroad embarks on a new partnership with GrandLuxe Rail Journeys. The companies have teamed up to attach seven special GrandLuxe cars to regularly scheduled Amtrak trains. For Amtrak, the partnership will be a moneymaker, company spokesman Cliff Black said. He …
The New American Dream
Author, speaker and creative consultant, Annette Moser-Wellman, is coming from a soulful place. In a recent post on her new blog she reminds us that there's much more to life than material possessions, status, promotions, award-winning campaigns and the like. There's a new American dream. Working on projects that matter and pursuing work we are passionate about have become the gold-standard of a life well-lived. …
Copy On The Ropes
“The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.” -Howard Gossage Axmith McIntyre Wicht copywriter and creative director, Brian Howlett, penned a piece for the July issue of Communication Arts that argues copy is dead. The war, you see, is long past lost. The alphabet is stone cold—copywriting is dead. People don’t read. Not your art director. Not your …
Modern Media Maven With The Mostest
Adweek interviewed Arianna Huffington, whose site The Huffington Post draws 3.5 million unique readers a month. Here are a few highlights: Q: Do you consider yourself a brand, like Oprah or Martha Stewart? A: I consider the Huffington Post a brand. A brand is something others may consider you, but I still consider myself a human being. Q. When you launched your Web site, what surprised you most about the process? A. …
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Whatever Floats The Client’s Boat
To promote the new Titanic Exhibit at the Denver Museum of Nature and Science, personal flotation devices were placed on public statues in the and around the city of Denver, Colorado. I'm not sure how I feel about toying with art for the sake of commerce. How about you? Are you cool with it? [via Guerrilla Marketing defined] …
This Is The Life
Chivas recently launched This Is the Life on MSN.com. The web "channel" shows affluent young Chivas enthusiasts cooking gourmet meals on 50-foot yachts, boutiquing, golfing and learning about hand-rolled cigars. The site also features footage from concerts at Chivas-sponsored concerts, as well as video auditions from couples hoping to land a $200,000-a-year gig as global Chivas-brand ambassadors. Unlike Bud.TV, …