Josh Rubin's Cool Hunting found something cool (surprise, surprise) from an ad agency based in Amsterdam (more surprises!). It appears that Kessels Kramer has a content division called Kessels Kramer Publishing. Their lastest offering is a book called one hundred things to do. One of their suggestions is to knit garments from plastic bags (see photo). Kessels Kramer Publishing sees each new book as a surprise …
Mark Pincus Is In Oil Stocks and Other Bits of Video Wisdom
Serial entrepreneur, Mark Pincus--with Harvard MBA in hand--started Freeloader, Support.com and then Tribe.net. Speaking to Howard Lindzon of Wallstrip about a future where there will only be two types of media, measured and non-measured, Pincus said, "Measured media, which is anything on the internet, measured media will just fundementally sell for a premium to non-measured." …
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Manage Early, Manage Often
See more McJobs advertising from TBWA/Paris. …
Free Pharmies!
USA Today is running a brief, but interesting piece on a move that lends Publix a special PR glow. Seven popular antibiotics will be available free from Publix supermarkets for people with prescriptions, even if they have a health insurance provider that would pay for them. Fourteen-day supplies of the seven drugs, among the most commonly prescribed, will be available at all 684 of the chain's pharmacies in five …
Everyone Reports To Someone
Fallon is under new leadership, but that doesn't mean famously combative, Pat Fallon, has to like it. "This is certainly not how I would script it," 62-year-old Mr. Fallon said. Referring to his agency's new boss, Fallon said, "Kevin has 'Lovemarked' his way into clients. We've been saying that we'd rather outsmart the competition than outspend them for 26 years, but we've never taken the time and energy to promote …
Throwing Mass Marketing To The Wind
The New York Times is reporting on adveritsing's Brave New World--a place where French holding company, Publicis, intends to play a major role. Their goal is to transform advertising from mass messages and 30-second commercials that people chat about around the water cooler into personalized messages for each potential customer. In the United States, some companies are already running about 4,000 versions of an ad …
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What Would Jason Strider Do? (WWJSD?)
An article in today's "Sunday Styles" calls into question the validity of marriages performed by clergy with no sustained following. That is, the men and women who receive their credentials from The Universal Life Church in Modesto, California. The organization ordains 10,000 people a month, twice as many as in 2000, according to Andre Hensley, the church’s president. Eighty percent join the fold solely to perform …
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Preston Peeks Into Surreal Worlds
Diane Pernet on HRN PRSTN Heron Preston is a Junior Strategist at Naked Communications in NYC. He's also a man with a video cam and a YouTube page full of bare insights. Preston offers video interviews with Piers Fawkes of PSFK, Daniel Cherry of Wieden/NYC and Harry Bernstein of Berlin Cameron United, to name a few. Please watch them all. Having just done so, I'm struck by how exposed Preston's subjects are. It's as …
