Click image to see segment In a sign that agencies are getting more deeply involved in content creation (not advertising), mono—an advertising agency within the MDC Partners network—was called on to create 26 original segements to open each episode of Sesame Street’s 38th season. Each episode begins with an interview with people and animals of all ages who introduce and define the day's "Word on the Street." To help …
The AdPulp Interview: David Rosen
David Rosen has been a busy man of late. On August 7th, the former Group CD at Deutsch had his first novel, I Just Want My Pants Back, published. He's been giving readings in Manhattan and promoting his work on these very internets. In the middle of this swirl, Rosen took a moment to entertain some questions, formed after reading the advance copy he was kind enough to send my way. Q. Did you see the article in the …
Making Meaning With A Domain Extension
Financial services company, TIAA-CREF, is playing up its status as a nonprofit organization with a new ad campaign from Modernista which includes a new web site, powerof.org. Gareth Kay, who leads the planning department at Modernista said, “We talked to a bunch of participants and a bunch of prospects in focus groups,” and the emphasis on TIAA-CREF’s nonprofit status “felt like an interesting place for the brand to …
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The New Direct Is Nothing Like The Old Direct
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott is presently sitting atop Amazon's PR books list. Web Ink Now is the author's blog. [Marketing Voices program via Marketing Profs Daily Fix] …
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Not Another Erectile Dysfuntion Ad
For more info on this Greenpeace campaign, see MusicWood.org. …
Y > G
According to Los Angeles Times, Yahoo edged out rival Google in a University of Michigan customer satisfaction survey released today. Yahoo's ascent reflects consumers' impression, whether deserved or not, that Yahoo has done a better job of innovating to keep up with the times, said Larry Freed, president of ForeSee Results, which wrote an analysis of the data as a sponsor of the University of Michigan's American …
Hillary Isn’t Running for the Nomination, She’s Running for President
Her lines: “You know, if you’re a family that is struggling, and you don’t have health care, well you are invisible to this president. If you’re a single mom trying to find affordable child care so you can go to work, well, you’re invisible too. And I never thought I would see that our soldiers who serve in Iraq and Afghanistan would be treated as though they were invisible as well. Americans from all walks of life …
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Yet Another Facebook Story (YAFS Vol. 1 No. 3)
Danah Boyd, Noah Brier and Rob Walker are questioning Facebook's role in their lives. They're not alone. Just two weeks ago Om Malik, Scoble and Calacanis conducted a distancing ceremony. Danah explains: I lost control over my Facebook tonight. Or rather, the context got destroyed. For months, I've been ignoring most friend requests. Tonight, I gave up and accepted most of them. I have been facing the precise dilemma …
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