Adpulp

Advertising News and Know-How

You are here: Home / Archives for David Burn

David Burn

By

TV Spending Fails To Address The Truth About The Product

Consumers are trending toward craft beers and the nation's laregst brewer (who doesn't make craft beers) is going to spend more money on TV in order to "educate" consumers about their brewing process, ingredient sourcing and history. In other words, A-B will try to sway beer drinkers from Sam Adams and the like to Michelob by using Sam Adams' marketing strategy. The St. Louis brewer devised the new strategy after …

Continue Reading about TV Spending Fails To Address The Truth About The Product →

By

Petside.com Open For Business

According to The New York Times, brands are moving boldly into the media business, and are even willing to accept advertising on their content rich sites from competitive products. NBC Universal and Procter & Gamble have set up a pet-focussed Web portal that looks something like a Yahoo or AOL for pet owners, with a bit of Facebook and MySpace thrown in. The companies plan to share the advertising revenue. Procter & …

Continue Reading about Petside.com Open For Business →

By

Brand Narratives Will Benefit from Transmedia Storytelling

CAMBRIDGE—The final session at Futures of Entertainment 2 is called “Cult Media” and it features four entertainment makers, including Jesse Alexander, co-executive producer and writer on NBC epic saga, Heroes. Henry Jenkins, co-founder of MIT’s Comparative Media Studies program is moderating the panel, members of which are batting the term “transmedia storytelling” around like a badminton birdie in the warm and cozy …

Continue Reading about Brand Narratives Will Benefit from Transmedia Storytelling →

By

Dan Wieden Talks Howard Schultz Into Running National TV

"By its very nature, national advertising fuels fears about ubiquity," Howard Schultz, Starbucks CEO said over a decade ago. With Dunkin Donuts and McDonalds competing for his customers, Mr. Schultz is singing a new tune. One he learned from Dan Wieden. "We need to recognize that the category is evolving," Mr. Schultz told analysts on a conference call Thursday. "And as the leader, we have an opportunity to make sure …

Continue Reading about Dan Wieden Talks Howard Schultz Into Running National TV →

By

Really Smart People at MIT Actually Study Advertising. Weird, Huh?

CAMBRIDGE—Saturday morning’s opening panel at Futures of Entertainment 2 is wholly academic. Sam Ford, the moderator of this panel and one of the organizers of the conference says he found it interesting how one half of the participants here today come from the academy and the other half from industry. He also says many of the academics had trouble getting the necessary funding to attend, and that MIT has been …

Continue Reading about Really Smart People at MIT Actually Study Advertising. Weird, Huh? →

By

Futures of Entertainment 2: Content for and from Portable Multi-Platform Network Devices

CAMBRIDGE—It’s 10:00 am and already the man in suspenders has captivated his audience. But another star is now shining bright. Marc Davis, Social Media Guru at Yahoo and a graduate of the Media Studies program at MIT, is talking about mobile media in a panel on the topic at this, the second annual Futures of Entertainment conference. Davis says Nokia figured it out. In fact, their N95 phone isn’t a phone at all, it’s …

Continue Reading about Futures of Entertainment 2: Content for and from Portable Multi-Platform Network Devices →