Nina DiSesa, chairman of McCann Erickson, New York, and author of the new book, Seducing the Boys Club, says the ad world is still a sexist place. The most dramatic change in advertising since 1962 is that most of us have stopped smoking. She adds, "Forty years after women burned their bras to liberate their sex, only 2 percent of the Fortune 1000 CEOs are women. Two percent!" [via Adweek] …
Quiznos Consumers Depict Subway in a “Disparaging Manner”
According to The New York Times, Subway is suing Quiznos and iFilm, for running less than flattering content about their sandwiches. The spot shown above was the winning entry in a 2006 contest conducted by Quiznos. Its creators won $10,000, and their video was shown on VH1 and on a giant screen in Times Square on New Year’s Eve in 2006. …
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Della Femina Loses Diners Over Poor Taste In Editorial
Ad man Jerry Della Femina owns a restaurant and a free weekly newspaper in The Hamptons. According to Newsday, his newspaper is causing trouble for his restaurant. A recent column about Democratic presidential candidate Hillary Rodham Clinton in a free weekly owned by Hamptons luminary Jerry Della Femina so infuriated members of the East End Gay Organization that they canceled a fundraiser in Della Femina's …
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Brands Aren’t Social. But Brand Advocates Are.
Paul Martecchini, formerly of Yahoo, appears in a video on Brandweek to help brands understand how to play on soc nets. There's a lot of what NOT to do, but then Martecchini points to how Adidas rolls. Martecchini says, "Nobody one wants to join the social network of a corporation. It's too impersonal." He believes brands need to let real people do their social networking for them; hence the appeal of Adidas' …
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Postaer Rejects Integrated Marketing
Steffan Postaer, in an otherwise nice piece on his dad's legacy at RPA, wanders off into a rant about integration. Pops couldn’t keep up with the times. The brave new world of banners and microsites was too much for him. Time to let the Facebook generation take over. Social networks are where it’s at. Give them something viral. Integrate or die! Or recognize, as my father did, that integration is just a word we …
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West Coast Optimism
Stuart Elliott's Monday morning wake up call is all about how clients and Madison Avenue saw "the recession" coming a mile away and have already adjusted accordingly. Whatever. Let's click over to where the action is, shall we? LA Times Staff Writer, Alana Semuels, paid a visit to the Rubicon Project's offices, where "dozens of twentysomethings in jeans crowd around tables in one big room, hunched over laptops, …
How MTV Move
LA Times takes the phrase "integrated marketing" to a new place with a piece on content's role in creating compelling advertainment. Younger viewers are "less married to traditional long form shows and, as a result, more receptive to different forms of content as long as the content is engaging and entertaining," John Shea, executive vice president for integrated marketing at MTV said. "Overall, the audience is very …
Not Billie Dee Williams’ Colt 45
Ad Age looks at an age old truth about mature brands. They need to get new customers in the franchise in order to survive. Talk about a marketing conundrum: Revive Colt 45 malt liquor -- once seen as an exploitative product that preyed on the urban poor -- as an edgy choice for young hipsters. But Pabst Brewing Co. is trying to do just that, with a campaign from Seattle boutique Cole & Weber. To appeal to younger …
