Adpulp
Advertising News and Know-How
By David Burn
Planners are known to inhabit all sorts of out-of-the-way corners of the bloatosphere. They make up their own worlds in fact, wherein big thoughts are free to roam. By clicking around a bit in this realm, I managed to stumble upon Sarah of Digital Rain. She's writing about The Method of Loci and how it might relate to brands. Indeed, this technique did not simply disappear with the collapse of the Roman Empire. It is …
Continue Reading about Brands That Occupy Physical Space Gain Mindshare →
By David Burn
Farhad Manjoo believes new communications technologies are loosening the culture's grip on what people once called "objective reality." Machinist is offering excerpts from his new book on the subject, True Enough: Learning to Live in a Post-Fact Society. In this clip, the author examines the cult of Mac and how fast the Apple brand evangelicals will jump you, should you dare challenge any point of their …
Continue Reading about When Brand Evangelists Get All Evangelical And Other Developments →
By David Burn
Are you hip to Fast Company's move into consumer-generated video? Actually, I hesitate to call it that. Is Scoble a consumer? What about Shel Israel? They're not Directors of Photography, that's for sure. Maybe it should simply be called DIY video. For some strong opinions on this venture, click over to Loren Feldman's video rants. …
By David Burn
Anyone who has spent significant time blogging can tell you what an obsession it can become. It's an obsession I'm looking very closely at these days, as peering into this screen for hours on end is not the smartest thing I've ever chosen to do. But there are people, like Fred Wilson, who are much more obsessive than me. Wilson's in Hawaii on family vacation right now. To squeeze in a post, he takes his Crackberry on …
By David Burn
Barkley is sponsoring a bike racing team to the tune of $50,000, according to Stuart Elliott. The goal of the agency’s stake in the Hincapie Barkley development team is meant to deliver experience in sports marketing as well as access to consumers who are young — or young at heart. “It’s a great way, a unique way, to get information we can use for existing clients or new clients,” said Brian Brooker, chief executive …
By David Burn
Michael Arrington says that $25 million was invested in blogs and blog networks in 2007. He doesn't see it as a good sign. I believe the money is being, for the most part, wasted. If a VC hands you a check, their intention is not to hang around for 20 years while you build a nice lifestyle business for yourself. What they want to see is an exit, preferably a 10x or higher exit, within 3-4 years. But something tells …
Continue Reading about Blog Has Four Letters. Work Has Four Letters. Coincidence? →
By David Burn
Do you want to hear about Starbucks' new social networking site, or the new espresso machines they're planning to roll out? The Wall Street Journal has that information. I have different information. Last week in Austin I asked myself, besides Jo's, where might a true espresso fiend venture. The answer wasn't hard to find. image courtesy of Flickr user, nieve44 Caffé Medici is an espresso and coffee house located …
Continue Reading about Perfect Coffee Is The Exception, Not The Rule →
By David Burn
Do you want to let academics who study the creative process as it relates to advertising inside your award-winning head? If so, operators are standing by at PureProcess.net. …
Continue Reading about Reveal Your Process (If You Have One) →
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