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David Burn

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FCB’s “456 Scale” Helps Global Agency with 8600 People Do Provocative Work

Agencies are judged by their award show hauls. Evidence is all around us. Just look at how much your agency spends to enter the back-slapping contests. Or read the industry press. Here's a lede from a source I respect—Epica Awards: Until recently, Foote, Cone and Belding felt like a fairly discreet agency, doing solid work for worthwhile clients. But this year FCB rocketed into the headlines, notably …

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No Newspapers Means Diminished “Real Estate” for Brand Advertising

Question for you..how many print ads did you make this year? Holy crap, that many! To make and run print ads that help build brands, we need healthy newspapers and magazines. But newspapers are slip slidin' away at an alarming rate. Over the last 15 years, newspapers have lost $35 billion in ad revenue and nearly half of their staff. Over 2,000 newspapers have shut down across the country, local newspapers and …

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Hal Riney, Ad Legend

The year was 1956. The city, San Francisco. The agency, BBDO. The job, Mailroom clerk. The future advertising legend, Hal Riney. Riney was born in the depths of The Great Depression in Washington, a fact of his life that influenced his later work, including “It’s Morning Again in America” which helped re-elect Ronald Reagan in 1984. Riney majored in art and minored in journalism and advertising at Univ. Of …

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Will Facebook Comply with California’s New Consumer Privacy Act?

Regulation. Few industries need it applied to them more stringently than high technology, social media platforms in particular. Few industries are as free to set their own agendas today without regard to public safety. California, following Europe's lead, is tightening standards in an effort to protect its citizens' privacy. The California Consumer Privacy Act (CCPA) is a new data privacy law that establishes …

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The Official Newspaper of The State of What’s Next

"The world looks to California to answer the hard questions, for redemption, to introduce the unfamiliar, to be resilient, because California bounces back, holds us accountable, values who we are, remains vigilant, defies those in our way, and stands for community." No, it's not a travel and tourism ad, or a political ad. It's an ad to drive newspaper subscriptions. …

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3 Steps to Brand Marketing Success: Consider, Believe, and Buy

I can't recall how many articles I've published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here's another... When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in today's fractured mediaverse), you're in a position to earn the attention and …

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The Ramen Looks Amazing in New Culinary Arts Campaign from P.F. Chang’s

Restaurant advertising is often created with the intent to create appetite appeal. To achieve this, the quality of photography and videography is critical. This new ad campaign from P.F. Chang’s, care of The Richard Group, uses powerful visual storytelling to take viewers on an epicurean adventure that is meant to entice the senses while revealing the soul and the roots of the food. Directed by Lucky 21’s Jeff …

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When Your Truth Isn’t My Truth, Fact-Based Narratives To Support Brands Suffer

If you have high blood pressure or a propensity to weep for the nation, DO NOT turn on your TV today. If you do turn on the TV, the chance that you will be overwhelmed in an avalanche of state-sponsored lies is much too high. Instead, let's hear from a man who knows a lot about state-sponsored lies, former chess champion of the world, Garry Kasparov. Kasparov grew up in a totalitarian state, where the news was …

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