Steve Rubel says what some have been saying for awhile now--there's a growing need for storytellers. He actually says, "digital storytellers," but I don't see the need to make that distinction. The story will be told digitally. We know that. Harvard Business Review last month noted that most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. "If they can’t, …
Agency Heads Learn To Shape Shift
Eric Karjaluoto of Ideas on Ideas interviewed Kevin "Lovemarks" Roberts, a.k.a. Saatchi Kevin, Worldwide CEO of Saatchi. I like his answer to the following question, even though I don't believe Roberts is a soothsayer. Eric: With the rapid changes occurring in today’s media space, do you believe there will be room for traditional agencies in ten years time? Kevin: No. “Traditional” anything will be under threat. …
Agencies In Strange Places: 14th In A Series
Ad Age looks into the glaring Fort Lauderdale sun and sees Zimmerman Advertising, a bright spot in South Florida's agency lineup. Zimmerman Advertising launched in 1984 in a 400-square-foot space in a strip mall with used office furniture. Its expertise was pretty much limited to car-dealer ads. Mr. Zimmerman slowly grew his business, taking on bigger clients and acquiring area firms. Two decades later, Zimmerman is …
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Craft Site Uses Rhythm Method
We get press releases everyday telling me about people I don't know moving into jobs you could care less about. Such is the nature of running a site like this. Here's a decided twist on things from Etsy: [via Scott Goodson] …
Leo Burnett Is Buttoning Up
The Widgetification of MyFaceSpace
According to ReadWriteWeb, MySpace officially opened its Application Gallery to all users this morning after launching it in public beta last March. Since March, over 1,000 applications have been approved and added to the gallery and there have been over 2.1 million application installs across the site. …
The Bloatosphere Has Lots of Room for Real Reporting
Journalists Marc Glaser and William Bastone discuss Barstone's site, The Smoking Gun and topics related, on NPR's MediaShift site. The Smoking Gun started 11 years ago as a side project for Village Voice organized-crime reporter William Bastone. It has since been sold to Time Warner, but its core mission and staff size hasn’t changed; it’s still three folks running the show, hunting down incriminating documents and …
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Not So Lovey Dovey
According to Greenpeace, Unilever is speeding up climate change by buying palm oil from companies busy destroying Indonesia's rainforests to make way for palm oil plantations. Unilever uses palm oil to make Dove soap and other products. …
