Adpulp

Advertising News and Know-How

You are here: Home / Archives for David Burn

David Burn

By

Added Value

Joseph Lelyveld, a Pulitzer Prize winning journalist, and former executive editor of The New York Times from 1994 to 2001, speaking to India's Sunday Express reveals a truth about "the customer is always right" mentality. I’ve always mistrusted that phrase “the reader wants”, because how do we know exactly what the reader wants? I think you should give the reader a fresh and original paper that’s very well-written …

Continue Reading about Added Value →

By

Pure Content. Real Connections.

Mountain Dew is morphing into a studio. The beverage brand's new Skateboarding documentary, "Deathbowl to Downtown," follows the rise of street-skating in New York's shifting urban landscapes from the '70s to the present. The film took three years to make. Yet, the brand only appears at the start of a film, in the same way a movie studio is credited before the cast and crew credits roll. According to Ad Age, the …

Continue Reading about Pure Content. Real Connections. →

By

Banner Blindness Leads To Lowballing

According to Valleywag, "prices in the online advertising's world bargain bin are cratering." Owen Thomas of Valleywag writes: The business of brokering ads is failing advertisers and publishers. Advertisers don't want to spray their ads across the Web; they want to target them to the right audiences. Publishers, meanwhile, would like to see their products earning uninsulting rates. But what is sold cheaply is valued …

Continue Reading about Banner Blindness Leads To Lowballing →