Meet Li Ziqi. The 29-year-old is one of China’s biggest social media stars. She has 22 million followers on the microblogging site Weibo, 34 million on Douyin, and another 8.3 million on YouTube (which is banned in China). Ziqi lives in the village of northwestern Pingwu, Mianyang City, Sichuan Province, China. She began posting rustic-chic videos of her life in rural Sichuan province in …
Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads
Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building the agency of the future, using data, content, and …
It’s Awards Season, And Sandy Hook Promise Is Collecting Some Hardware
BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural "Storytelling for Good" Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. "Storytelling for Good" celebrates branded entertainment and content that …
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It’s Unquestionably Good; There’s No Bud Light In It
Spiked seltzer is a billion-dollar industry. Sales of hard seltzer surged by nearly 200% in 2019 compared to the previous year, according to Nielsen. White Claw is the industry leader, commanding 58% of spiked seltzer sales. Now, Bud Light is making its move. https://youtu.be/m2PCmNIRRyU To support this product launch, Bud Light located the hamlet of Seltzer, Pennsylvania on the map and decided to base the …
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You Can Check In To Holiday Inn, But You Can Never Leave
Retirement doesn't come cheap if it comes at all. Almost half of Americans — 49 percent — cite running out of money as their chief retirement concern, with another 44 percent citing declining health, according to a new report from the Aegon Center for Longevity, Transamerica Center for Retirement Studies and Instituto de Longevidade Mongeral Aegon (Brazil). Only 36 percent of American workers are very confident …
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Talent Matters: Agency Layoffs, Repeat Resignations, and Recruitment Hurdles
Layoffs. There's a word you don't want to hear at the start of a new year. Nevertheless, business realities creep in and staff reductions are often the result. WPP's Ogilvy just laid off 80 employees across nine offices, amounting to 3.7 percent of its U.S. staff. Ogilvy's chief creative officer Leslie Sims was one of the 80 people let go. In an internal memo obtained by Ad Age, Ogilvy's Worldwide CEO, John …
During the 2020 Census, Being Counted Is Being Seen
When a client says that they're targeting everyone, you know that can't be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to the 2020 Census. https://youtu.be/Q0VI_SkhMKg Ads reaching multicultural and …
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There Are No New Ideas. There’s An Abundance of New Ideas.
When someone utters the words, "there are no new ideas," he's either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about the time-fractured people on the receiving end of today's onslaught of ads? Haven't …
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