From the Big Mac Chant Off on MySpace: According to The New York Times, McDonald's is looking back while simultaneously busting a move in the new world of consumer generated content. Consumers have been challenged to write their own songs using the exact words of the classic Big Mac jingle, and submit them on MySpace.com. The winner won’t get any cash, but his or her song will be featured in a commercial later this …
This One’s For You, South Carolina
Palmetto State Ain’t Gonna Tolerate
Newsweek and countless other media outlets are covering the news that South Carolina is, in fact, NOT GAY. The campaign targeting gay European tourists which claims otherwise, landed with a resounding thud in South Carolina, where the issue of gay rights has long been a political flashpoint. After The Palmetto Scoop, a South Carolina political blog, uncovered the promotion last week, Republican state Sen. David …
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Walker’s Words
Marketing bloggers, like Jackie Huba, are loving Rob Walker's new book, Buying In. But Huba wanted more than a read through, she wanted to question the Savannah-based author and New York Times Magazine columnist directly. Here's one of her questions and Walker's response: Q: Is "I buy, therefore I am" just as common today as it was 100 years ago? A: I think it's more true. A century ago, you wouldn't sell deodorant …
Customers Are More Than Buying Machines, They’re Members of a Movement
According to Adweek, Scott Goodson of StrawberryFrog is intent on moving the needle for the brands in his agency's stable. But not by driving trial, no, that's for simpletons. Strawberry Frog wants to start something. They want to create a movement (in the name of brands). Cultural Movements is StrawberryFrog's DNA. Cultural Movements is the process StrawberryFrog uses to develop innovative strategies for our …
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Stop Oil Speculation Now
Stop Oil Speculation Now is a PR campaign backed by the airlines. It's designed to create sympathy for their plight (and deflect blame) as they attempt to cope with sky hugh fuel costs. According to Ad Age, the campaign is working. Nearly 1 million messages were sent by airline customers to Congress in the first two days of the campaign. The goal of the campaign is to pressure Congress to regulate gas prices. …
Have A Drink with Mother Freedom
Phil McClary, a musician from Smithton, MO near St Louis, asks A-B to reconsider. According to The Guradian, McClary performed his work to a warm reception at an anti-InBev rally over the weekend. He told his local paper: "I have had numerous emails from people who worked at AB telling me the song really summed up what they were feeling." …
The Right Spin
Karen Hughes can sell. In fact, she can even polish a turd, and that's not something many people in this business have the stomach for. According to The New York Times, Hughes is now with Burson-Marsteller and ready to pitch in. Here's a small slice of her email introduction to the Burson crew: I’ve always considered myself an advocate for the people I’ve advised, and I’m looking forward to advocating on behalf of …
