The Right Spin

Karen Hughes can sell. In fact, she can even polish a turd, and that’s not something many people in this business have the stomach for.
According to The New York Times, Hughes is now with Burson-Marsteller and ready to pitch in.
Here’s a small slice of her email introduction to the Burson crew:

I’ve always considered myself an advocate for the people I’ve advised, and I’m looking forward to advocating on behalf of our clients and this great team. I love communications and feel my strengths are in the areas of strategic positioning, message development, writing and speaking.

So, if you’re managing a languishing brand and you really want to win, pick up the phone and ask for Karen. I’d give you the phone number, but Burson-Marsteller’s site doesn’t list one.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.