Dan Wieden made a speech to the wing nuts who work for him before W+K moved to their new offices in Portland's Pearl district. I've read it before, but today I read it again. W+K puts "the work" first and it shows. The work comes before the client/agency relationship and before the people who do the work. Wieden describes why this makes sense: In big agencies, the client/agency relationship is the most sacred thing. …
Opportunity Knocks in KCMO
The Kansas City Star reports that VML is on a tear. New VML clients include the Cartoon Network, ESPN, Hallmark, Jägermeister, Petsmart and Kansas City Power & Light. Agency president Jon Cook declined to put an exact dollar on additional billings, saying only that it was “millions of dollars.” Cook said the agency has added 40 employees in the past three months and is “aggressively looking for more staff for our …
Goodness
Joi Ito, an activist, entrepreneur, and venture capitalist, spoke at Fortune's Brainstorm event in Half Moon Bay last week. Rebecca MacKinnon, frustrated with the blind optimism found in Silicon Valley, wrote about it. Joi warned that not all kinds of capitalism lead to greater freedom or spread wealth and opportunities to everybody. "The capitalists aren't really that helpful, generally," he said. It depends on the …
Winner of the George Parker Award for Excellence
I thought I was frustrated with this business. But after a quick visit to The Rules of Stupid, I now see my gripes are inconsequential. The blogger in question received this brief pitch from a recruiter: Please send your portfolio to superdave@enfatico.com Sent from my iPhone The lack of information and inherent assumptions therein made said blogger go ballistic. As anyone who reads this blog knows, I'm about fed up …
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Not Exactly A Dialogue
I'm a bit late to this party, but from what I can gather Microsoft Digital Advertising Solutions desired to say that "digital media is not about technology but about quality of communication." So they commissioned a video from Geert Desager, a Microsoft Trade Marketing Manager in South East Asia to Bring the Love Back. [via Muse Communication] …
Payola
Ad Age knows how to start Monday off with a bang. The trade mag looked at figures from 100 companies that disclosed CMO-level compensation and determined that their average compensation was $1.5 million in 2007. About one-fourth of that came from salary ($358,000); bonus, perks and non-equity incentive pay made up another fourth ($360,000). The rest ($767,000) came from stock options and stock awards. Dell's Chief …
There’s Money In Remnants
Media buyers operating in the online space already know about advertising exchanges. For the mere mortals in account service or creative, the concept is a bit fuzzier. But thanks to The New York Times, ad exchanges are coming into focus. Big publishers try to sell Web site advertising space through their sales forces at high prices. Most cannot sell all their inventory, so they send the leftover, or “remnant,” space …
How To Tell If An Idea Is Any Good
[via designer, Frank Chimero] …
