Payola

Ad Age knows how to start Monday off with a bang.
The trade mag looked at figures from 100 companies that disclosed CMO-level compensation and determined that their average compensation was $1.5 million in 2007.
About one-fourth of that came from salary ($358,000); bonus, perks and non-equity incentive pay made up another fourth ($360,000). The rest ($767,000) came from stock options and stock awards.
Dell’s Chief Marketing Officer, Mark Jarvis, hauled in $15.5 million, topping all others.
By comparison, median compensation for Standard & Poor’s 500 CEOs (in place for at least two years) was $8.8 million in 2007.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.