Ad Age knows how to start Monday off with a bang.
The trade mag looked at figures from 100 companies that disclosed CMO-level compensation and determined that their average compensation was $1.5 million in 2007.
About one-fourth of that came from salary ($358,000); bonus, perks and non-equity incentive pay made up another fourth ($360,000). The rest ($767,000) came from stock options and stock awards.
Dell’s Chief Marketing Officer, Mark Jarvis, hauled in $15.5 million, topping all others.
By comparison, median compensation for Standard & Poor’s 500 CEOs (in place for at least two years) was $8.8 million in 2007.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.