There are trophies and then there are trophies. ?uestlove, of Philly rap group The Roots, prefers his in sneaker form. In ?uestlove's world, gold records are commonplace. But yor own kicks from Nike...now that's status. never let it be said that dreams don’t come true. 4 years ago i watched BAPE/reebok shower Pharrell with all these kicks on the Sprite Liquid Mix Tour in the summer of 2004. i said to my stylist …
NFL Stars Make V-Formation for Reebok’s Speedwick Performance T-Shirt
[via Tim Nudd at Adfreak] …
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Friends Don’t Let Friends Click Banners
Can we make a better ad banner? Or would that be like making better liver and onions? Microsoft-owned agency, Avenue A/Razorfish is betting on the former. According to Brian Morrissey at Adweek, the agency is testing new Web display units that weave the social-media features popular on many sites directly into banner ads. Shiv Singh of Avenue A/Razorfish said efforts like this are part of an industry-wide effort to …
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In the “Did You Know?” Category
The New York Times takes note of the above ad created by Santo, an Argentine agency. “When we talked to consumers about Coke, we realized they didn’t know that it has no added preservatives or artificial flavors,” said Cathryn Sleight, marketing director of Coca-Cola Great Britain. “We felt it was important to reassure Coke drinkers of this fact.” In other words, this is a spot made from research, not creativity. …
Iraq, the Cash Drain
Alan Grayson is fighting the war profiteers. I hope he wins. [via Where's My Jetpack?] …
Renny’s “Rampant Kudzu of ‘You-Ness'”
Renny Gleeson of W+K wants to know how we manage to tend to our personal brand(s) and our online workflow. This is what he does: Here I am sitting in Finland, sipping from the hotel wifi, and I've got skype, twhirl, work webmail, gmail, yahoo mail, twitter, netvibes and Facebook live - and in this multiplicity, watching 'Friend Feed' choke, flail and self-reference itself. And I still have to figure out how to force …
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Brands As Producers, Brands As Studios, Brands As Labels—That’s What It Takes To Compete In Today’s Mediascape
I sometimes call myself a content machine. Yet, Ground Zero's Court Crandall deserves a higher distinction. We can call him a content god. According to Adweek, Crandall--whose second film, A Lobster Tale, is released on DVD this week--sees a bright future for content in the agency world. "I have no intention of jumping ship [for Hollywood]," said Crandall. "My hope is that divisions in other agencies starting with …
For Common Sense, We Have to Turn to Beer
According to Ad Age, Miller High Life sales rose by nearly 1% during the second quarter, a strong performance for a brand in a challenged category (full-calorie domestic macrobrews) that had seen steep declines in sales for several years leading up to the advent of the current Common Sense campaign. Here's the latest, politically themed twist in the campaign: …
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