Social media marketing is for grown-ups. Naturally, adults come in all ages, because adulthood is about exercising emotional maturity, not about circles around the sun. Case in point, Wendy's social media team decided to support its own product launches (Wendy's has launched a Breakfast Baconator, a Honey Butter Chicken Biscuit, and a Maple Bacon Chicken Croissant to its menu) by attacking McDonald's most popular …
When A Small Percentage of Readers Also Become Customers, You’re In Business
Every company has an origin story. Some are fascinating. Some are simple. In Adpulp.com's case, my colleague Shawn Hartley and I both saw an opportunity to create a micro media business that covers the ad industry in a fresh, knowledgeable, and irreverent way. For sure, this web resource for marketing, advertising, PR, and media pros has grown and changed considerably since October 2004, when Shawn and I started …
Money Can’t Buy (Mike) Electoral Love
R. O. I. When you're managing an underperforming brand, these three letters will come to get you. They will haunt your nights and send shockwaves through your long days at the office. In Mike Bloomberg's case, he chose to skip the first four races in the Democratic Primary, which cost him more than votes (BREAKING NEWS...Bloomberg drops out of race). He made an expensive bet on Super Tuesday instead. His campaign …
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Cancel Culture Comes to South By Southwest
UPDATE 3/6/2020: SXSW HAS BEEN CANCELLED FOR THE FIRST TIME IN IT'S 34-YEAR HISTORY. South By Southwest kicks off next week. Or does it? According to The Verge, Twitter is canceling employee travel to the annual South by Southwest festival, including CEO Jack Dorsey’s planned keynote, due to concerns over the spread of the coronavirus. The company announced Sunday it was halting all “non-critical business …
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Courting Positivity
Court Crandall is a positive person. He also an advertising legend and Hollywood storyteller with one infectious idea after the next. Crandall's latest idea, The Positivity Magnet, is an interactive installation that helps draw positive thoughts and emotions from the people who encounter it. It's like a waterless wishing well, but with wishes that others can read. “I want to hopefully show that all our …
Win $15K In Aftermarket Parts from Barricade Off-Road and ExtremeTerrain
Do you find yourself daydreaming about your next offroad adventure? Us too! Here’s your chance to win the aftermarket parts on the top of your wish list with ExtremeTerrain’s biggest giveaway of the year. The $15K Giveaway, sponsored by Barricade Off-Road, runs until 5/14/20, You can enter these sweepstakes every day to increase your odds of winning. No purchase necessary. Simply visit your respective …
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Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp
Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign's anti-lethal message is the idea that it's not a gun that the black man is holding, it's a candy bar. Local media placements will run from February 25 to March …
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That’s Creamy: noosa Yoghurt is Full On Tasty
Appetite appeal. It matters a great deal when marketing food. Also, did you know that approximately 45% of consumers picked breakfast as the time of day they usually consume regular yogurt products? In North America, consumers also prefer to have regular yogurt at lunch, and as an afternoon, a late morning, and a late-night snack. https://youtu.be/gh53-wOdYPQ As the fastest growing brand in the yoghurt …
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