Financial services companies spend a lot of money getting their "get rich with us" message out. In fact, it's one of the largest industries served by Madison Avenue. All of which makes launching a new ad campaign in this tricky market a sleep depriving experience. According to The Wall Street Journal, Oppenheimer Funds is kicking off a $20 million ad effort tomorrow, but last week's fright caused the firm to scrap …
“Banner Blindness” Wrong Diagnosis
From a branding perspective, click through rates are a poor metric, because one needn't click a banner to be impacted by it. According to The Wall Street Journal, ad-technology and Web-measurement companies (namely Microsoft) are trying to engineer a comeback for display ads, offering data that they say show display advertising is more effective than marketers think. The debate revolves around what leads consumers to …
Investment Requires Measurement, Regardless of the Field of Play
The quest for measurable data that confirms or denies the success of a campaign, particularly in the eyes of a cost sensitive client, is now coming to social media. Adweek is reporting that a new industry group, the Social Media Ad Council, is forming to establish guidelines for engagement-oriented advertising, including a common way of describing and measuring campaigns beyond simply impressions and clicks. "I think …
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WSJ.com Is Proof That People Will Pay For Online Content
Rupert Murdoch predicted The Wall Street Journal's online subscription revenue will increase by $300 million per year over the next several years. Murdoch said at an investors conference on Wednesday that he initially had high expectations for the online newspaper as a free offering for consumers worldwide, but he reversed himself after looking at the financials. "I changed my mind totally," he said at the …
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McCain Makes “Change” Out of Wall Street Fiasco
"I'll reform Wall Street and fix Washington," McCain says. That's bold talk. And it's a lie. Perhaps, the Arizona Senator never received the memo. For, Washington has been in Wall Street's pocket--and the pocket of anyone else with money to spend--for generations. Populist rhetoric isn't going to get the job done. The only person in Washington who cares enough to change the score is Ralph Nader, and the establishment …
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Take That, MyFaceSpace
[via ValleyWag] …
“Pretty Baby” on the New Baby Boom
Need a new vehicle that goes great with your stroller? VW wants to sell you one, and they've hired Brooke Shields to help drive you to a dealer. Adweek's Barbara Lippert, for one, is in favor of the approach. I like Brooke Shields, especially when the picture-perfect Princeton grad plays against her natural earnestness, as she does in this Crispin Porter + Bogusky spot for the newly introduced Volkswagen Routan, a …
Ogilvy Stays Young At Heart
If advertising is an important member of the culture industry--and I'd argue it is--Ogilvy is betting on the right sort of man to lead it into the future. According to The Wall Street Journal, Englishman, Miles Young, will take the helm of the WPP Group agency on January 1. Young, 53, served as head of Ogilvy's Asia-Pacific business for 13 years. The executive, who dresses and acts more like an Oxford don than an ad …
