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David Burn

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Blasting Swift Boats From Fortified Positions Onshore

Spending on political advertising -- which includes candidates' as well as third-party ads -- is expected to reach about $3 billion this year, compared with $1 billion in 2000. According to The Wall Street Journal, attempts are increasingly being made by lawyers from the campaigns to negate the damaging effects of third party ads against them. Negate, as in, having the spots pulled by the stations. Compared with …

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Before You Speak Persuasively, You Must First Speak the Language

Stop slap and pasting anglo-centric messages on people of color. This is 2008 man, get your micro-targeting together! Pete Blackshaw, writing for Ad Age, says the same, albeit with a bit more tact. "If we really want the right insights, we need to advertise and enable feedback in Spanish (and perhaps also other languages over time). We might even use the power of Spanish-language video to better communicate key …

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Care More

Tom Asacker (who has a new book out) is a fountain of good advice. Here's some of his latest: Are you feeling the increased pressure of this highly competitive economy? You will. And when it hits you, here is an effective way for you to handle the inevitable stress: Care more and worry less. Care about how you can help clients save time; save money; deepen their relationships; grow their businesses. Demonstrate that …

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Seth Godin Is A Man of Action

If you want to become popular enough to have your own action figure, take a clue from Seth Godin. According to BusinessWeek, the man is "hyperkinetic." Given all the business writers competing for attention, how did Seth Godin reach the top tier? How, in the lingo of his new book, has he become the leader of such a large tribe? Was it through remarkable ideas. Or has he just been remarkably good at …

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Are You Well Suited for Account Management?

Adweek listened to Anomaly co-founder Carl Johnson, speak at an account management panel in midtown Manhattan yesterday. He argued that being a "suit" is the best job in the business. Johnson cited the "all-access pass" nature of working in account management, the breadth and variety of tasks associated with the role and the "sheer unexpectedness" or unpredictability of it all. "It's the agency's only white-knuckle …

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Condoms Save

Good Magazine looks at Kate Roberts' approach to cause-related marketing. A former exec at the Moscow and Bucharest branches of Saatchi & Saatchi, Roberts now heads YouthAIDS, a not-for-profit based in Washington, DC. Comparing her groups' educational message to that of consumer marketing, she says, “It’s the same strategy. You have to make something desirable, available, and affordable." According to a recent …

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