Kent Lewis, President of Anvil Media, is Portland's search engine marketing expert. More than one source has shared this insight with me since arriving on these mossy shores. It's not a topic I know a great deal about, but its one that a bunch of clients with tightening budgets want to understand. Kent shares his take on the Portland Ad Fed blog: For agencies out there that are struggling through the economic …
You Might Not Look Like Them, Sing Like Them Or Act Like Them, But You Can Vote The Way They Do
Deblogable: Bennett v. Burn
Over a leisurely lunch at a Sellwood Public House yesterday, Tom Bennett, Digital Strategist for The New Group in Portland, said blogging is a selfish act. That got my attention. I babbled defensively for a moment before proposing that we debate the proposition on our respective blahgs. Last night, Tom typed his opening salvo. It's well written and disarming, but for the sake of argument, I'll see what I can do with …
Buckle Up with Grady Britton
I remember interviewing at Grady Britton in 1995. Marianne Banke, like many CDs in the Portland ad community, offered me a mix of encouraging and critical words. Now that I'm back in Portland, I'm looking closely at all the shops again. Thankfully, there are many new ones, in addition to some old stalwarts. Which brings me to Grady Britton's website and a meditation on their logo. Griffins are the mythical offspring …
Trumpet Sounds For New Orleans
"The 504" needs help. And since I live in "The 503," it's important to give it. One of the things New Orleans needs is to keep its future leaders engaged in the rebuilding of the city, and generally speaking, keep them in the city. To that end, The Idea Village is conducting a competition for entrepreneurs with business ideas that will help the city "retain and engage" the 23-to-35 year-old demographic. Visit …
Have You Hugged Your Customers Today?
How many of you get excited when a brief comes across your desk asking for a loyalty program? Don't all raise your hand, at once. Okay, we all want to foster brand loyalty. That's a given. But how? TrendWatching.com, which has dedicated its October trend report to "Perkonomics" has some answers. It's must reading for anyone in relationship marketing. And aren't we all in relationship marketing? …
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The Face of The NHL Brand
Sidney Crosby of the Pittsburgh Penguins is sometimes called "The Next One" by fans. It's a flattering reference to "The Great One," a.k.a. Wayne Gretzky. “He’s their LeBron,” said Bruce Jacobson of Young & Rubicam, the advertising agency that created the N.H.L.’s new star-centric campaign. In addition to Crosby, ads will feature Patrick Kane of the Chicago Blackhawks, Henrik Lundqvist of the Rangers, and Dion …
These Ladies Are Dressed To Kill
Sarah Palin is a hunter. But she's far from the only one. That's the message in a feature story from The Wall Street Journal today. As the number of male hunters has declined, the sport has targeted women with everything from pink guns to gender-specific hunting courses. Now, they're seeking out spokesmodels and pushing weapons tailored for women, such as lighter crossbows. About five years ago, the outdoor-equipment …
