Tina Brown, like her friend Arianna Huffington, is a mainstream media figure turned web mistress. Her new property, The Daily Beast, launched this morning. Brown describes her creation: It's a speedy, smart edit of the web from the merciless point of view of what interests the editors. The Daily Beast doesn't aggregate. It sifts, sorts, and curates. We're as much about what's not there as what is. And we freshen the …
Eat From Republican America’s Plate
I gotta get me one of these Escape Pod specials... To order your own limited edition plate, visit Plates4Obama. But act fast, these babies won't last. …
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KFC Wants “Hunger” To Be Heard
Tomorrow night the Presidential hopefuls will take questions at a "Town Hall" meeting in Nashville. If someone asks about hunger, KFC will donate 20 large to world hunger relief efforts. Hunger kills 25,000 people worldwide every day. KFC’s sound-less ad aims to spotlight this important issue which often goes undiscussed. “Global hunger has reached epic proportions,” KFC President Roger Eaton said. “Starvation kills …
Wicked Slow
When we find something we like to do, we want it to last and last and last. That's the idea behind Minnesota's new lottery campaign (promoting a longer format game) from Colle+McVoy. …
Maverick, Maverick, Maverick
According to The Denver Egotist, San Francisco ad legends, Jeff Goodby and Rich Silverstein, paid to produce the above spot and several more that are running on YouTube. While the spots make their point, they lack the Goody touch, IMO. For more on the origins and meaning of word "maverick" see my Burnin' post from yesterday. [UPDATE] This spot works a bit better for me. …
“Zeitgeist” Is Gyro Worldwide’s Middle Name
Steven Grasse of Gyro Worldwide is a skilled self-promoter, and I say that with all sincerity, for self-promotion is a necessary skill that's hard to master. Too much self-promo and you're tiresome. Not enough, and you don't exist. Like a soufflé, you have to get it just right. With the help of Harriet Bernard-Levy, a celebrated French cultural theorist, Grasse is getting it right. For what agency head doesn't want a …
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It’s A Good Time To Dream Big
Twisted as it may be, when the economy tanks, state lotteries capitalize on people's fear and sell more game-of-chance tickets. According to Ad Age, lotteries are also altering their messages to fit the times, connecting to entertainment properties and gaining traction in social media playgrounds. Capitalizing on the country's gas crisis, the Missouri Lottery has partnered with pump owners to offer gas discounts …
Smith’s Soft Sell Firmed Up By The NRSC
Oregon Senator, Gordon Smith, is running an ad that shows him passing hate crime legislation with Ted Kennedy (an interesting angle, given that Smith is a Mormon and the LDS Church is firmly against homosexuality). Meanwhile, The National Republican Senatorial Committee is playing hardball on Smith's behalf, as he faces a challenge for his seat from the Speaker of the Oregon House of Representatives, Jeff Merkley. …
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