Adpulp
Advertising News and Know-How
By David Burn
Barry Diller owns Web sites. Nick Denton owns Web sites. They both like to dissolve their non-liquid assets. According to Ad Age, Diller is analyzing some of his weaker performing sites, assessing the potential size of their markets, and factoring whether IAC "should we bother with it." Word is the cuts won't affect Mr. Diller's latest start-up, Tina Brown's "The Daily Beast," College Humor or the personal finance …
Continue Reading about Drive Traffic Or End Up On Barry’s Chopping Block →
By David Burn
According to The Wall Street Journal: Ford went into crisis-communications mode around the middle of last week, assembling a digital push to differentiate itself from GM and Chrysler, anchored by a Web site, TheFordStory.com. To save money, Ford is also reaching out to consumers directly through blogs and other social media. The company has enlisted members of its staff to respond to blog postings and messages on …
Continue Reading about Big Three Building Their Bridge With Digital Support Beams →
By David Burn
Mike Elgan, writing in ComputerWorld, paints a pretty third world picture set against the foreboding first world sky. When your company changes its policy and allows you to telecommute, and when meetings are conducted online instead of in-person, you might be freed to live in another country for a few months, or even a year or two. The financial advantage of this can be enormous. You can take advantage of the digital …
Continue Reading about Digital Nomads Invent New Sport: Extreme Telecommuting →
By David Burn
There's a phrase I like: "The more you do, the more you can do." Apparently, it's not original thinking... Chris Brogan is a social media guru. Jason Calacanis quit blogging, but he's still a winner. …
Continue Reading about Today In Twitterverse: If It’s Success You Seek, Work Saturdays →
By David Burn
Writers, artists and and all variety of content creators struggle with this riddle: How to make money in an environment where much of the literature, journalism and art that fills ones day is free of charge? We know for sure that putting the genie back in the bottle if a futile waste, even though many of us continue to exist on that brain drain of a page. Thankfully, there are other answers and Kevin Kelly of Wired …
Continue Reading about Eight Ways To Get Paid For Producing Free Content →
By David Burn
Facebook is no good. Need proof? Just read this lurid copy from across the pond. Gatecrashers turned a schoolgirl’s 16th birthday party into a riot – after she advertised it on the Facebook website. Georgina Hobday’s £1million town house was ransacked by yobs. Among the trouble-makers were a 20-strong gang called the Facebook Republican Army, who scour websites looking for teenage parties. Yesterday Georgina’s …
Continue Reading about Yet Another Facebook Story: Republican Army Crashes The Wrong Party →
By David Burn
Whopper Virgins, are people who've never had relations with "that burger." Whopper Virgins is also a new entry in the long war for burger supremacy from the happy go lucky crew at Crispin Porter & Bogusky. That The Wall Street Journal would pick up on blogged criticism of the work must really bend the Crispinis into pretzel shapes. Beth Pinsker on AOL's WalletPop wrote: "What might irk people is the concept that …
By David Burn
Clay Shirky was astounded by the throwback thinking he found in James Gleick's opinion piece on the long term value of publishing printed objects, a.k.a. books. Businesses don't survive in the long term because old people persist in old behaviors; they survive because young people renew old behaviors, and all the behaviors young people are renewing cluster around reading, while they are adopting almost none of the …
Continue Reading about Swim Against The Tide At Your Own Peril →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer