Perspective is a good thing to have, especially in tough times. If you study history at all, you come to realize that modern day Americans don't know what tough times are. There's no famine or plague, no domestic holocaust. David Young of Young & Laramore in Indianapolis knows British history. A Plague Year (1665) is a microsite he created to remind people that while times are tough, they're not bubonic plague …
If You’re Not A CEO, Please
And the story continues: Even George Parker likes the videos above (and what's not to like?). Kudos to JWT, New York for a really great campaign for jetBlue. Funny as hell... But also perfect in its timing and messaging. Great casting, great production, watch it at least three times to get the nuances (that's French for details). …
Two New Cogs In The W&K Machine
Tony Davidson and Kim Papworth are stoked. According to The Guardian, the ECDs at W&K/London just made partner. "If you want to be a partner at W&K you've got to be some kind of saint and some kind of crazy," said Dan Wieden. "No one exemplifies that more profoundly than Tony and Kim. They have raised the bar, broken rules, lifted hearts and shocked the world." It's the first time Wieden named a partner outside of …
There’s Money In Pint-Sized Business
Hearst is letting all but 20 journalists at their Seattle paperless go. Oregon's unemployment is now in double digits. And on the sour notes sound... Unless you brew craft beer. Then it's all clanging bottles and the sweet roll of kegs. According to The Wall Street Journal the industry is stronger than ever. Last year, even as a recession gripped the country, 114 microbreweries and brewpubs -- restaurants that make …
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Not South By
The Economist is putting on a marketing forum in San Francisco today and tomorrow. The magazine kindly offered me press credentials, but I didn't make the trip. Hard to justify the costs when you're a bootstrapper. At the same time, there's nothing like being on the ground reporting and learning. Bob Gilbreath of Bridge Worldwide in Cincinatti is on the ground at the St. Francis. Here's a bit of his live …
How To Sell TV Technology On The Web In 2009
For more on Samsung LED technology, please see The Google. Here's a bit more on the British sheep industry. …
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Blogrolls Are Doomed
Guy Kawasaki is about to make blogrolls--those text heavy sidebar features--obsolete. For who needs a blogroll, when a simple link to one's My Alltop page takes care of business? Visit AdPulp's My Alltop page …
Print That Works
An entity I've not heard of before took it upon themselves to designate the year's most effective print ads. The one above from RPA in Santa Monica was found to be effective, as was this one by Draft/FCB: I am partial to one word headlines, but no one I know would put the Kraft ad in their portfolio; yet, researchers claim it's an effective ad. It is an example of branded utility, I'll give it that. In fact, recipes …
