Adpulp
Advertising News and Know-How
By David Burn
Edward Boches, Chief Creative Officer and Chief Social Media Officer of Mullen, recently remembered his former business partner Paul Silverman on his blog creativity_unbound. I really like what Boches says here: In his time crafting ads, winning awards and helping grow an agency, Paul was pretty well known. He didn't really work at it, but certainly enjoyed the recognition. However, there are many people in …
Continue Reading about Fame Is An Ego Trap And A Needless Diversion from The Work →
By David Burn
Numbers count. That's the message a consortium of media companies and marketers are sending to their old buddy, Nielsen Media Research. Phil Rosenthal of the Chicago Tribune says: ...the attempt to establish a new measurement of video audiences as they splinter off TV to the Internet and mobile devices could be announced as soon as next month. No one involved is talking on the record, but the Financial Times …
Continue Reading about Tell Us Our Money Is Well Spent, Or We’ll Find Someone Who Will →
By David Burn
Cheryl Berman, former chairman of Leo Burnett and current principal of the new ad agency Unbundled, will be writing recaps of "Mad Men" for The Wall Street Journal's Speakeasy blog. In her opening salvo, Berman says she walked in to Leo Burnett 30 years ago as Peggy Olsen, but walked out as Don Draper. For the record, when she did descend and allow her feet to touch pavement on Wacker Drive, Berman had to sit on the …
By David Burn
[via The Guardian] …
By David Burn
Whole Paycheck CEO, John Mackey, wrote an op-ed for The Wall Street Journal about the dangers of Obama's health care reform plan and now his liberal-minded customers are pissed. Mackey argues: While we clearly need health-care reform, the last thing our country needs is a massive new health-care entitlement that will create hundreds of billions of dollars of new unfunded deficits. A careful reading of both the …
By David Burn
Last week I posted about the launch of Portland Incubator Experiment (PIE)--a new project from Wieden + Kennedy and a loose collection of local technology innovators--after reading about it on Silicon Florist. Behind the scenes I also asked Renny Gleeson, W+K's digital ninja, what was up and invited him to comment here. He chose to write about it on his blog, Ouroboros, instead. So why hasn't W+K made a lot of noise …
By David Burn
When I was in college (admittedly in the last century) I knew people who stayed up all night in order to ace, or pass, their Bio Chem exam. I stayed up late too, for beer pong takes lots of practice. But that's not how college students roll today. Nope. When Crispin Porter comes calling with a shiny new laptop, and an offer to take it home for a night, it's time to geek out. [via Brandfreak] …
Continue Reading about With Tuition Where It Is, Who Can Afford An Apple? →
By David Burn
The iconic "How to Speak Australian" campaign originally created in 1994 by Agnotti, Thomas, Hedge and last seen on air in 2006 is back care of Digitas/Chicago. The agency shot seven :15 spots, the first three of which launch this week. …
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