American Express OPEN Forum is presenting an article on the art of sales by Dr. Susan L. Reid, a business coach and consultant for entrepreneurial women. Here are Reid's Five Keys to Making a Sale: 1. Treat your clients with respect, dignity, interest, and care. 2. Forget about rejection. 3. Shine your light. 4. You have to believe. 5. Take the stress out of sales. There's much more detail in the …
The Carnage From Digital Predators Is Foul Indeed
George Parker is done with Facebook and Twitter, two places where digital scam artists got the best of him. ...in the last few days, I have had dozens of emails from very pissed off people asking why I am bombarding them with shitty emails flogging everything from insurance to condoms. Obviously someone has hacked my account. Just as someone phished my Facebook account FIVE times a few weeks ago. That's whey I am no …
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Stan Richards Pulls A Hal Riney
According to Ad Age, the new Dodge Ram commercial is the first from Richards Group, Dallas, and the voice-over sounds suspiciously like agency founder Stan Richards. The trade mag also points out that the spot will run 190 times this evening alone in prime time across the major TV networks, particularly the World Series on Fox. …
In Texas, It’s Go Big Or Go Home
Nonprofit news site, Texas Tribune, launched yesterday. The development is being covered by media outlets from coast to coast. But some of the best reporting is coming from inside Austin, as it should. Alt weekly, The Austin Chronicle, for instance, points out that there's a lot of venture capital on the table. Texas Tribune is paying Evan Smith, its new CEO and editor-in-chief $315,000 a year. Managing editor Ross …
Cinematographers Drink Guiness
According to Adfreak, AMV BBDO didn't take many short cuts for this new Guinness ad, called "World," which breaks today in the U.K. The agency shot in four countries (New Zealand, Canada, Fiji and the U.K.); took three months to build the set for the underwater scene; got army assistance to film the grass-hauling shots at an old bombing range; and hired the set designer from the third Lord of the Rings film to pull …
The AdPulp Poll: Fighting For Your Right To Charge A Lot
How Do You Prove The Value Of Your Fees?(survey software) Previous AdPulp Polls: Why'd You Do It? | I'm Talking Dapper | Navigating the Holidaze | It's 10:00 AM, Do You Know Where You Are? …
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Hunt The Non-Hustler
Marketing speaker, author and consultant, Tara Hunt, was raised in a small town in Alberta. Naturally, she was shaped by that experience (as we all are, wherever and however we grow up). I'm not a hustler. I've never been a hustler. Sure, I know the elements of the hustle (there are enough examples around me) and could probably engage in the types of interactions that put me at an advantage, but what stops me is that …
Silos Suck
Overall investment in shopper marketing -- defined by the Marketing Leadership Council as in-store advertising, promotion and design initiatives intended to extend brand equity and provide the retailer with differentiation -- is estimated to be growing at 21% annually. In other words, it's a rising force. Here's why: Shoppers choose 59% of the brands they buy in the store. Yet, consumer packaged goods manufacturers …
