Adpulp
Advertising News and Know-How
By David Burn
According to Sharon Waxman of The Wrap, Nielsen is looking to unload a bundle of titles, including The Hollywood Reporter. Apparently, James Finkelstein is ready to buy them. The historic Hollywood trade paper has been quietly for sale since the middle of last year, along with 41 other trade papers in Nielsen's Business Media division, including Billboard, Backstage, Adweek, Brandweek, Mediaweek and Editor & …
Continue Reading about For Adweek, Brandweek and Mediaweek Change Has Come Today →
By David Burn
When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here's a bunch of lame pickup lines... Okay, so Piggly Wiggly, a.k.a. "The Pig" injects a little surprise and some sophomoric humor--something common to beer commercials, but for frozen turkeys, not so …
By David Burn
Ed Cotton likes the contrary thinking found in Jonathan Harris' new piece, "World Building in a Crazy World". I do too. Very much. Here's what Cotton says about the work: Harris seems to be taking a giant knife to the current internet landscape and stabbing a hole in its heart; slamming the 140 character world of Tweeter, the superficiality of Facebook, the pervasive adherence to minimalism as a web design …
By David Burn
Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway. in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses' "Funeral" on YouTube. The video has since been viewed more than 12 million times. Todd Wasserman of Brandfreak says the Volkswagen Golf Estate's presence in the spot above is "so subtle that it's like VW is getting …
Continue Reading about Guy Goes Viral, Gets Written Into VW’s Script →
By David Burn
Adweek is reporting that BBDO/Detroit and its field offices will close on Jan. 26, 2010, putting 485 people out of work. Given that news, it's kind of weird to see the following message on Chrysler.com: "Give yourself a promotion." Ouch. On July 30 Chrysler told the agency that while it wished to continue to work with the shop, it was not prepared to do so under current contract terms. After emerging from bankruptcy …
By David Burn
GeoCities is no more. Yahoo! pulled the plug on Oct. 27, wiping away 7 million of Internet's first Websites in the process. Who cares? Digital archivists care, that's who, and maybe a few disgruntled GeoCities customers. "GeoCities was the largest self-created folk-art collection in the history of the world," says Jason Scott, 39, leader of ArchiveTeam, one of a handful of parallel groups that worked to download as …
By David Burn
Many of us are busy trying to find that digital piece of gold known as a better display or banner ad. Leading this pursuit at the moment, are ads that are looking more and more like magazine ads, and in some cases TV ads. Yet, some might say that's exactly the wrong direction. According to TIME, advertisers are often wrong about what attracts our attention online. Online, text-only ads receive the most looks. Part of …
Continue Reading about Eyetracking Study Says Text Is Best →
By David Burn
The last episode of Mad Men, season three, is a big one for Don. He makes right with Roger, Pete and Peggy, but not with his wife or with Conrad Hilton. He also learns to accept some things about himself, professionally and personally. Here's a key scene: Roger: You don't value what I do anymore than they (McCann) do. Don: I was wrong. I learned that with Hilton. I can sell ideas, but I'm not an account man. Roger: …
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