Creative Reconciles With Accounts

The last episode of Mad Men, season three, is a big one for Don. He makes right with Roger, Pete and Peggy, but not with his wife or with Conrad Hilton.
He also learns to accept some things about himself, professionally and personally.
Here’s a key scene:

Roger: You don’t value what I do anymore than they (McCann) do.
Don: I was wrong. I learned that with Hilton. I can sell ideas, but I’m not an account man.
Roger: You’re not good at relationships because you don’t value them.
Don: I value my relationship with you.
Roger: You do now.

Humble pie might not be strawberry-rhubarb, but it is pie.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.