For Adweek, Brandweek and Mediaweek Change Has Come Today

According to Sharon Waxman of The Wrap, Nielsen is looking to unload a bundle of titles, including The Hollywood Reporter.
Apparently, James Finkelstein is ready to buy them.

The historic Hollywood trade paper has been quietly for sale since the middle of last year, along with 41 other trade papers in Nielsen’s Business Media division, including Billboard, Backstage, Adweek, Brandweek, Mediaweek and Editor & Publisher.
Individuals knowledgeable about the state of the trades said that all of Nielsen’s entertainment titles were suffering. “Billboard is doing so-so, Adweek is not doing well at all, and THR is not great,” said this former senior Nielsen executive. “The B-to-B market has just collapsed. “

Finkelstein’s News Communications Inc., owns “Who’s Who” publications and the Washington, D.C.-based The Hill.
[UPDATE] Greg Mitchell, Editor of Editor & Publisher says, “Appalling to see Web sites mangle original item on possible sale of Nielsen mags–E&P NOT mentioned but half of reports act as if it was.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.