Adpulp
Advertising News and Know-How
By David Burn
According to BizCommunity, Adidas presented "Jabulani," the official match ball for the 2010 FIFA World Cup in Cape Town on Friday (just in time for the holidays). The Jabulani, which means "to celebrate" in isiZulu, features a South African-inspired design and radically new technology. The new match ball became available at retail the next day. Harris Meyer, in a special report for The Oregonian says the company …
Continue Reading about World Cup Gives Adidas Reason To Celebrate →
By David Burn
By David Burn
[via The Denver Egotist] …
Continue Reading about Mrs. Clause Gets Freaky With Frosty →
By David Burn
TBWA\Toronto and Sons and Daughters director Mark Zibert have made another entry in Nissan's "Best Part of Your Day" campaign. By the way, the title track is "Do the Milkshake" from Memphis-based psychobilly band, Oblivians. …
By David Burn
Vinny Warren, a founder and partner of The Escape Pod, is the man. When he was at DDB/Chicago he helped bring urban slang to the mouths of millions via Bud Light's now world famous "Whazzup" campaign. At his own agency he's pulling some equally funny (and effective) "Penny Pranks" for OfficeMax. He's also been a fan of AdPulp for a long time, and hey, we like people who like us! So, drum roll please... Q. You're …
By David Burn
Daffy's, a discount retail chain in the greater New York City area, has been known for its innovative and effective marketing from the store's beginning in the 1960s. Back then, Daffy's sold silver dollars for 88 cents. Today, with the help of New York agency, Johannes Leonardo, the company continues to push its own envelope. Last month, Daffy's staged live performances at the Ziegfeld Theater in Midtown Manhattan …
By David Burn
My friend Bob Hoffman of Hoffman/Lewis in San Francisco decided to have some fun with the 4As recent call to converse (that Danny G. mentioned a few days ago). Hoffman decided he didn't need a conversation--a word he hates to hear in the context of marketing--to transform the business. Instead, he offers up his very own list of actions to be taken at once. 10 Ideas For Transforming Advertising 1. No cranberry bagels …
By David Burn
Bills Khakis Pub on the ground floor of the haberdasher's building in Reading, PA is the kind of experiential marketing idea I can get excited about. I love to see a brand anchored in physical space like this. That's where real social networking can occur. And where customers and prospective customers can get a genuine feel for the company. By comparison, ads--trapped as they are inside a media vehicle--are woeful …
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