World Cup Gives Adidas Reason To Celebrate

According to BizCommunity, Adidas presented “Jabulani,” the official match ball for the 2010 FIFA World Cup in Cape Town on Friday (just in time for the holidays).
The Jabulani, which means “to celebrate” in isiZulu, features a South African-inspired design and radically new technology. The new match ball became available at retail the next day.
Harris Meyer, in a special report for The Oregonian says the company has produced the match ball for every World Cup since 1970.
The 2006 World Cup in Germany gave Adidas a huge sales surge; it sold 15 million soccer balls around the time of the games. The company says presales of the 2010 ball already exceed that volume.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.