Road Trip To Reading!

Bills Khakis Pub on the ground floor of the haberdasher’s building in Reading, PA is the kind of experiential marketing idea I can get excited about.
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I love to see a brand anchored in physical space like this. That’s where real social networking can occur. And where customers and prospective customers can get a genuine feel for the company. By comparison, ads–trapped as they are inside a media vehicle–are woeful competitors.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.