Road Trip To Reading!

Bills Khakis Pub on the ground floor of the haberdasher’s building in Reading, PA is the kind of experiential marketing idea I can get excited about.
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I love to see a brand anchored in physical space like this. That’s where real social networking can occur. And where customers and prospective customers can get a genuine feel for the company. By comparison, ads–trapped as they are inside a media vehicle–are woeful competitors.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.