Adpulp
Advertising News and Know-How
By David Burn
TBWA Portugal has a blog. I can't read it, but I salute their efforts, just the same. Oh, they also do great work, like their surf dude peers in Playa Del Rey. Unique outdoor placement for Amnesty International. …
Continue Reading about Portuguese Agency Puts It All On The Blog →
By David Burn
The CEO of S.C. Johnson in Racine, WI--one of the world's largest makers of consumer chemical products, including Drano, Glade, Johnson, OFF!, Pledge, Raid, Shout, Windex, and Ziploc--is on his way to Beaverton, OR and the campus of Nike. Nike founder, Phil Knight, 66 is letting go of the day-to-day operations (and his corner suite) in favor of this marathon runner from outside his cultish organization. Nike execs, …
By David Burn
Gareth Kay, a planner for Modernista, posted this gorgeous plateware on his blog recently. In his comments area, one person suggests that this item would be perfect for a lovely afternoon of skeet shooting. I concur. A more responsible type (and former Deutsch staffer) says "The Donny" did not, in fact, commission this personal artifact. His staff did. Whatever. It exists. …
By David Burn
Decorated copywriter Ernie Schenck recently wrote, "According to Naomi Klein, author of No Logo, consumers are like roaches. They've been sprayed so much, they're beginning to develop immunities. Can't argue with that. How else to explain the emergence of alternative branding tactics of every ilk, everything from experiential marketing to product placement to television programming developed around brands. Klein made …
By David Burn
May O.D.B. R.I.P. Here's one of the more interesting sentences I've read in awhile: "Somehow an entropic octet obsessed with obscure kung fu movies and even more obscure neo-Gnostic theology became one of the decade's most visible pop-culture brand names." -Kelefa Sanneh, for the NY Times …
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By David Burn
Euro RSCG Chicago, an agency on the mend, has won a $2 million account without a review. According to Adweek, European crackers brand, Wasa, offers some interesting creative opportunities and serves as the first small step toward rebuilding the shop, executives said. "A snowball starts small at the top of the hill," said the Havas shop's President and Chief Creative Office, Steffan Postaer. …
By David Burn
from Wired: According to Sam Whitmore, editor of Sam Whitmore's Media Survey, over the next 12 to 24 months you will probably see big media companies scarf up these cult destinations (blogs), where a growing number of people are going for opinions, analysis and community. "Look at what happened politically," Whitmore said, when blogs hit the big time during the presidential campaign. "The same thing will happen in …
Continue Reading about Show Us The Money (While We’re Still Cheap) →
By David Burn
Hooters is fighting for the sanctity of its "intellectual property rights," according to the Orlando Sentinel. Since opening its first sports bar in Clearwater in 1983, Hooters now earns more than $750 million a year from nearly 400 restaurants encircling the world. And a host of copycats followed, according to a deposition by Hooters' Senior Vice President Michael McNeil, who cited competition from such sports bars …
Continue Reading about (Copy) Cat Fight Breaks Out In Florida Court →
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