USA TODAY reports on the amazing turnaround engineered by internet search firm Jeeves. For its recent third quarter, Jeeves reported $75.7 million in revenue, up 178% from the same quarter a year ago, similar to Google's third-quarter results, which were up 105%, and Yahoo's 157% revenue growth. This is a case where better product, not better marketing, has paid dividends. Jeeves chose to invest $4 million in a tiny …
Goldfish Swim From New York To Atlanta
from The New York Times: A large client of Young & Rubicam Advertising in New York, the Campbell Soup Company, has quietly decided to seek ideas to promote a major product line from a far smaller agency specializing in unconventional creative approaches. The Pepperidge Farm unit of Campbell Soup has asked BrightHouse Live in Atlanta to develop concepts for advertising the Goldfish line of crackers, pretzels and other …
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How Hard Is It To Understand You May Have To Kill People?
The U.S. Army has given a facelift to its Web site, www. goarmy.com, to make the enlistment decision easier for potential recruits and their families. Some 12,000 pages of content and a half-million lines of code were condensed to 2,500 pages to make the "soldier experience" easier to understand. You won't be a killer, you'll be a P.R. professional! …
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Yessum Massah
"Has the sport become too edgy, too young and culturally black, for the predominantly corporate and well-heeled white audiences that have helped make Stern's league a major Madison Avenue player over the last two decades?" -Harvey Araton in The New York Times Indiana Pacer, Ron Artest going after "the fan" who threw a drink on him in Detroit last Friday. Following the most infamous brawl in NBA history, league …
Need That Kash To Feed That Jones
Chicago Sun Times advertising columnist Lewis Lazare reports that Leo Burnett svp/cd Kash Sree has departed the Wacker Avenue agency for greener pastures. Sree arrived at Burnett in 2002 from Wieden+Kennedy in Portland, Ore., where he was a key creative on the high-profile Nike account. Lazare writes, "His departure from Burnett suggests he was unable to fully integrate himself into the highly political and complex …
Perfect For The Wannabe Gangsta On Your Christmas List
At only 25, Michael Kobold is the youngest president in the luxury goods industry. Kobold watches range in price from $1,500 to $22,500. Kobold personally designs every watch and ensures that each and every one meets his personal expectations of quality. He also acts as his own ad agency, creating the ads that represent his namesake firm. Here's his latest effort, which is running in The Economist: "With the James …
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Rotten Apple Or Sour Grapes?
According to USA TODAY, Apple stores represent 50% of the company's retail sales. That's great news for the computer maker, but not such welcome news for independent Apple resellers. In fact, some resellers are upset enough to litigate. Tom Santos, a San Francisco reseller said his business dropped 50% overnight, following the opening of the Apple store in Union Square. …
Yellow Tries To Make White And Brown Frown
There are brand overhauls and then there are brand overhauls. While DHL is a leader in many overseas markets, their US presence has been weak. But all that has changed in recent months with a major ad campaign from O+M New York and a total repackaging of the German-based firm's corporate identity. The new look popped up virtually overnight this summer on 426 warehouses, 2,841 retail store locations, 15,338 drop …
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