Ron Askew, Chief Marketing Officer at Coors Brewing--the nation's third largest brewer--is stepping down. Askew helped shift the brewery's advertising from quaint spots featuring Pete Coors "somewhere near Golden" to quick cut music video-style spots starring the Coors Light twins. According to USA TODAY, the concept got its start when Askew, asked roster shop, FCB to create an "anthem for what guys really …
Earth To Network TV: All Advertising Is Advocacy Advertising
from The New York Times: The United Church of Christ, one of the nation's most liberal Christian denominations, accused CBS and NBC yesterday of rejecting a commercial it had produced about religious tolerance, which included an implication that other denominations did not welcome gays, because the networks feared hostile reactions from conservative political and religious groups. The networks said they turned down …
Continue Reading about Earth To Network TV: All Advertising Is Advocacy Advertising →
What Is This Shee-aht?
Will someone please investigate this. I'm a bit groggy this morning after imbibing on some Gl …
Little Blue Packets Take Little Yellow Packets To Task
from Chicago Tribune: Unable to ride the growth in the popularity of artificial sweeteners, the Chicago-based distributor of Equal finds itself in a desperate fight to regain lost market share, resuscitate falling sales and come out strong against its competitors in new markets. Last Friday, Merisant filed a lawsuit against Splenda-maker McNeil Nutritionals, a unit of Johnson & Johnson, alleging its rival's …
Continue Reading about Little Blue Packets Take Little Yellow Packets To Task →
Will The Real Kevin Roberts Please Stand Up
I have not read the book Lovemarks, which may be the reason I simply do not understand the frustration certain bloggers feel in regards to its message. Their main gripe seems to be that it's just more old-fashioned branding mumbo jumbo dressed up in a cute new outfit. Maybe it is. Until I read it, I can't say. Here's what I can say. Kevin Roberts is no dummy. He's leads a worldwide organization of 7000 …
Continue Reading about Will The Real Kevin Roberts Please Stand Up →
Join The Conversation Or It Will Go On Without You
Rebecca MacKinnon, a "recovering TV reporter-turned-blogger" is rightfully concerned about the fifth Iranian blogger to be arrested in the past two months. Honestly, I'm surprised the number is not higher. And what about China? How many emerging web voices are they prepared to extinguish? Since this is not a political blog, I'll bring the conversation back to business. A number of bloggers, myself included, are …
Continue Reading about Join The Conversation Or It Will Go On Without You →
Why Buy Media When You Can Become The Media?
from New York Daily News: "Universal Music Group and cable provider EchoStar are making music together. In a first for a major record label, Universal Music is in talks with the satellite giant to start a music channel, sources told the Daily News. The yet unnamed MTV-challenger is set to launch early next year on EchoStar's Dish Network. It will feature artists from Universal's roster - including superstars U2, …
Continue Reading about Why Buy Media When You Can Become The Media? →
Denton Dobkin Dominate The Blogosphere
Taking a page from Nick Denton's Gawker Media Empire playbook, Jake Dobkin, publisher of Gothamist has a nice little publishing business of his own. Actually, it's not so little. Gothamist receives 30,000 unique visitors a day. And the model has spread to Chicago, LA, San Francisco, DC, London and Toronto. More proof that people love tabloid-style reporting on blogs. The technologist at rest. Here's a recent writing …
Continue Reading about Denton Dobkin Dominate The Blogosphere →
