Adpulp
Advertising News and Know-How
By David Burn
from Business Week: With rare exceptions, the women of the Ladies Professional Golf Assn. are not the sort of half-dressed hotties who fill the pages of mens' magazines like FHM. Then there's Natalie Gulbis. Gulbis' decision to pose for FHM wasn't one she came to alone, however. A PR firm, retained by the LPGA, aided in soliciting the shoot, as it did an offer for Gulbis to appear on Howard Stern's radio gabfest. …
Continue Reading about Pro Golfer Takes A Page Right Out Of Kournikova’s Book →
By David Burn
Resistance to advertising normally comes from the consuming public, but here we have a case of a giant corporation rejecting one of their best brand advocates. from Los Angeles Times: Albert Okura, a businessman who owns and runs Juan Pollo, a chain of Mexican rotisserie chicken restaurants in Southern California operates a quirky museum in San Bernadino. Okura built the museum as a tribute to Ray Kroc, his longtime …
By David Burn
According to Promo Magazine, SpongeBob SquarePants figures have been swiped from Burger King roofs in New York, Minnesota, Wisconsin, Maine, Tennessee and Utah over the past two weeks. The giant inflatables are on select BK locations to promote The SpongeBob Squarepants Movie and the QSR's Kids Meals and promotional watches. At one BK in Utah, employees handed out fliers to try and locate their missing SpongeBob. In …
Continue Reading about How To Measure A Promotion’s Effectiveness In The Marketplace →
By David Burn
Nick Wreden, author of Fusion Branding, has made several poignant points on his blog. Expounding on Tom Peters' 1997 "Brand Called You" mantra, he debates the new reality of "The Brand Called We." from his post: "Once, companies could define, or 'position,' their brand based on their control over media and messages. Today, however, it …
By David Burn
According to Crain's Chicago Business the Chicago Cubs want to hold rock concerts at Wrigley Field, possibly as soon as next season. Aging crooner Jimmy Buffett could be the lead off hitter. Mr. Buffett …
Continue Reading about Crazy Woman Says Parrotheads Will Go Ape In Wrigley →
By David Burn
from Forbes: The number of kids armed with cell phones is surprisingly high. By the end of this year, half of all children between the age of 11 or 17 will have their own phone, according to the Yankee Group. They're profitable consumers, too: Kids use more minutes on their cell plans and spend freely on premium, paid services. All told, users under the age of 18 probably account for as much as a quarter of the $100 …
By David Burn
Talent Zoo, the high-profile Atlanta-based headhunting firm, is starting to add more content to its web pages, aside from the job postings one might expect. They're currently featuring an interesting article on women in advertising rising to power at long last by Deborah Geering. Here's an excerpt: "Women are just better at multi-tasking; that's just the honest truth," said Linda Kaplan Thaler, CEO of the Kaplan …
By David Burn
Martha Stewart's handling of her prison term is working wonders for the Martha Stewart brand. Forbes reports that subscription renewals to her namesake magazine, Martha Stewart Living are 17% better than the magazine industry average. (thanks to Les at Trylon Communications for the tip) Kmart has also noted increased loyalty to the Martha Stewart brand sold in their retail locations. But my best source on this …
Continue Reading about Women Call Bullshit And Reach For Their Checkbooks To Support Martha →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer