Why Buy Media When You Can Become The Media?

from New York Daily News: “Universal Music Group and cable provider EchoStar are making music together. In a first for a major record label, Universal Music is in talks with the satellite giant to start a music channel, sources told the Daily News.
The yet unnamed MTV-challenger is set to launch early next year on EchoStar’s Dish Network. It will feature artists from Universal’s roster – including superstars U2, Eminem and Shania Twain.
The music giant currently has five of the top six CDs on the charts.”
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I like the idea, but here’s a better one. Start an internet radio station. It’ll save a boatload of coinage and everyone in the world with a high-speed internet connection can then “get down” to the Universal catalog.
For more on what a branded internet radio station can bring to progressive marketers, see my piece on Change This.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.