Why Buy Media When You Can Become The Media?

from New York Daily News: “Universal Music Group and cable provider EchoStar are making music together. In a first for a major record label, Universal Music is in talks with the satellite giant to start a music channel, sources told the Daily News.
The yet unnamed MTV-challenger is set to launch early next year on EchoStar’s Dish Network. It will feature artists from Universal’s roster – including superstars U2, Eminem and Shania Twain.
The music giant currently has five of the top six CDs on the charts.”
I like the idea, but here’s a better one. Start an internet radio station. It’ll save a boatload of coinage and everyone in the world with a high-speed internet connection can then “get down” to the Universal catalog.
For more on what a branded internet radio station can bring to progressive marketers, see my piece on Change This.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.